Lifecycle Marketing Executive

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Create and implement multi-channel CRM campaigns utilizing email, push notifications, in-app messaging, and SMS throughout the entire customer journey.

• Develop, oversee, and enhance automated customer journeys using our CRM and marketing automation tools.

• Segment target audiences based on behavior, demographics, and product usage to provide tailored and relevant communications.

• Perform A/B testing and continuously refine campaigns to improve open rates, click-through rates, conversion, and customer retention.

• Collaborate with Product, Data, and Regional teams to ensure messaging aligns with product launches and significant milestones.

• Track campaign performance and deliver actionable insights and suggestions to stakeholders.

⛳️ Requirements

• 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.

• Practical experience with platforms like Braze, CleverTap, HubSpot, Klaviyo, or similar tools.

• Excellent copywriting skills with the ability to modify tone and messaging for various audiences and markets.

• Analytical mindset with confidence in interpreting data and deriving actionable conclusions.

• Knowledge of GDPR, CAN-SPAM, and best practices related to data privacy.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.