Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and spearhead Dexerto’s B2B marketing and industry positioning strategy.

• Identify opportunities to enhance Dexerto’s visibility across the advertising, media, gaming, entertainment, and creator economy sectors.

• Define how Dexerto articulates its value proposition, market position, capabilities, and authority to external audiences.

• Help craft the strategic narrative surrounding Dexerto’s growth, audience, innovation, and commercial strengths.

• Ensure uniformity in how Dexerto conveys its brand across sales materials, public relations, events, partnerships, thought leadership, and industry communications.

• Collaborate closely with leadership to pinpoint opportunities for bolstering the company’s global visibility and reputation.

• Build and maintain relationships with relevant industry press, media outlets, PR contacts, event organizers, and trade publications.

• Drive strategic PR initiatives that heighten awareness of Dexerto within the advertising, media, gaming, entertainment, and creator industries.

• Assist senior leadership in elevating Dexerto’s external profile through coordinated thought leadership and strategic positioning.

• Identify opportunities for industry partnerships, market-oriented campaigns, and strategic brand enhancement.

• Lead Dexerto’s strategy for industry awards across commercial, editorial, video, social, and branded content categories.

• Collaborate with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to uncover strong award opportunities and develop compelling submissions.

• Partner with Business Development and Sales teams to align marketing initiatives with commercial growth objectives.

• Create market-facing campaigns, reports, and strategic content that stimulate inbound interest and foster commercial discussions.

• Enhance how Dexerto positions itself against competitors in agency and brand dialogues.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications.

• Experience in marketing for an agency, publisher, media organization, entertainment company, or public-facing brand.

• Strong comprehension of the advertising, media, gaming, entertainment, and creator economy landscapes.

• Experience in supporting lead generation, business development, or marketing functions driven by commercial objectives.

• Proven track record in developing strategic marketing campaigns and market positioning initiatives.

• Significant experience producing industry-focused reports, whitepapers, insights pieces, or thought leadership content.

• Ability to analyze audience and campaign data and translate it into compelling commercial narratives.

• Existing relationships or experience collaborating with industry media, PR contacts, trade publications, or event organizers.

• Excellent writing, storytelling, and communication abilities.

• Experience in supporting award submissions, PR campaigns, or initiatives aimed at gaining industry recognition.

• Strong commercial acumen and understanding of how marketing contributes to revenue growth.

• Capability to operate strategically while also driving execution and delivery.

• Excellent organizational and project management skills.

• Confidence in engaging with senior stakeholders and leadership teams.

• High attention to detail combined with strong creative and strategic thinking.

• A passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Access to industry events and conferences.

• A dynamic and inclusive work environment.