Head of Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and oversee Dexerto’s B2B marketing strategy and industry positioning.

• Identify opportunities to enhance Dexerto’s visibility within the advertising, media, gaming, entertainment, and creator economy sectors.

• Define how Dexerto articulates its value proposition, market presence, capabilities, and authority to external audiences.

• Assist in crafting the strategic narrative surrounding Dexerto’s growth, audience engagement, innovation, and commercial strengths.

• Ensure uniformity in how Dexerto is represented across sales materials, public relations, events, partnerships, thought leadership, and industry communications.

• Collaborate closely with leadership to pinpoint opportunities that bolster the company’s global visibility and reputation.

• Establish and maintain relationships with relevant industry press, media outlets, PR professionals, event coordinators, and trade publications.

• Propel strategic PR initiatives designed to enhance Dexerto's awareness in the advertising, media, gaming, entertainment, and creator industries.

• Assist senior leadership in elevating Dexerto’s external profile through cohesive thought leadership and strategic positioning.

• Spot opportunities for industry partnerships, market-driven campaigns, and strategic brand enhancement.

• Lead Dexerto’s strategy for industry awards across commercial, editorial, video, social, and branded content categories.

• Collaborate with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify promising award prospects and develop compelling submissions.

• Partner with Business Development and Sales teams to align marketing initiatives with commercial growth objectives.

• Create market-oriented campaigns, reports, and strategic content to stimulate inbound interest and commercial discussions.

• Enhance how Dexerto positions itself against competitors in agency and brand conversations.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications.

• Experience in marketing for an agency, publisher, media organization, entertainment company, or a public-facing brand.

• Comprehensive understanding of the advertising, media, gaming, entertainment, and creator economy landscapes.

• Experience in supporting lead generation, business development, or marketing initiatives driven by commercial objectives.

• Proven track record of developing strategic marketing campaigns and market positioning efforts.

• Extensive experience in producing industry-focused reports, whitepapers, insights pieces, or thought leadership content.

• Ability to analyze audience and campaign data and translate it into engaging commercial narratives.

• Established relationships or experience collaborating with industry media, PR contacts, trade publications, or event organizers.

• Exceptional writing, storytelling, and communication abilities.

• Experience in supporting award submissions, PR campaigns, or initiatives aimed at industry recognition.

• Strong commercial acumen and an understanding of how marketing contributes to revenue growth.

• Capability to operate strategically while also driving execution and delivery.

• Excellent organizational and project management skills.

• Confidence in working with senior stakeholders and leadership teams.

• High attention to detail combined with robust creative and strategic thinking skills.

• A passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Flexible working arrangements and a supportive team environment.

• Access to industry-leading tools and resources.

• A vibrant company culture that celebrates creativity and innovation.