Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand our growth marketing engine to ensure a reliable pipeline and revenue generation.

• Oversee the creation of Certify’s demand generation strategy, encompassing paid channels, content, SEO, ABM, events, and digital initiatives.

• Establish a reliable pipeline model with defined targets for leads, MQL, SQL, and opportunities that directly correlate with revenue objectives.

• Collaborate with Business Development to enhance funnel performance and boost conversion rates at every stage.

• Manage marketing analytics and high-level reporting, including dashboards, forecasts, and quarterly business evaluations.

• Direct Product Marketing, Brand Narrative, and Category Leadership initiatives.

• Take charge of CertifyOS’s comprehensive market narrative, from product positioning to leadership in provider data infrastructure.

• Work closely with Product teams to define precise positioning, messaging, and differentiation based on customer needs and market conditions.

• Lead the go-to-market strategy for new products and features, covering segmentation, packaging, launch planning, and measuring adoption.

• Convert product strategy into impactful collateral, sales enablement, and competitive intelligence that enhances conversion and sales speed.

• Conduct market research, win-loss analysis, and gather customer insights to affirm market fit and guide both product and go-to-market strategies.

• Enhance CertifyOS’s brand through thought leadership, content creation, and storytelling that resonates with health plans, providers, and partners.

• Implement a cohesive events strategy, which includes Blueprint, industry conferences, and targeted customer and prospect events, aligned with business goals.

• Operate a high-performing, data-driven organization.

• Develop and mentor a cross-functional team that achieves results through effective inputs.

• Establish operational discipline, forecasting accuracy, and a culture of accountability and continuous improvement.

• Create and maintain a comprehensive marketing analytics framework that includes attribution, funnel conversion, ROI, and regular reporting on Company OKRs.

• Provide clear, actionable insights into what drives pipeline and revenue.

• Utilize data to enhance programs, messaging, and investment strategies.

• Collaborate across the organization to foster measurable growth.

• Partner with Product, BD, Partnerships, Customer Success, and Operations to align growth strategies with company objectives.

• Support partnership and reseller efforts by developing co-marketing programs and joint campaigns with Certify’s strategic partners.

• Ensure all marketing initiatives emphasize customer value, enhance adoption, and support long-term retention.

⛳️ Requirements

• Minimum of 12 years of experience leading growth marketing, product marketing, or integrated marketing functions within SaaS or healthcare technology sectors.

• Proven track record of managing a demand generation engine that demonstrates measurable revenue impact.

• Proficient in marketing analytics, attribution, funnel performance, and ROI modeling.

• Experience working closely with product teams to establish positioning, launch new products, and influence product roadmaps.

• Strong executive presence with the ability to convey performance, insights, and recommendations to senior leaders and board members.

• Capability to simplify complex technologies into clear and compelling messaging.

• Experience in scaling marketing teams in fast-paced, high-growth environments.

• Strong hands-on leadership style, with the ability to operate both strategically and tactically.

• Familiarity with optimizing marketing technology stacks across various industry products.

• A passion for enhancing healthcare through improved data and operational efficiency.

🏝️ Benefits

• Complete coverage of health, dental, and vision insurance premiums for employees.

• Unlimited PTO policy, ensuring at least two weeks off each year for rejuvenation.

• Health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women in India.

• Equal opportunity employer dedicated to fostering an inclusive environment.