Head of Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement Bookboost’s marketing strategy encompassing brand, demand generation, and communications.

• Lead, mentor, and cultivate a high-performing marketing team.

• Collaborate closely with Sales, Partnerships, and Product teams to align on a cohesive go-to-market strategy.

• Manage the marketing budget and optimize expenditures for maximum impact and scalability.

• Drive measurable contributions to the sales pipeline through multi-channel campaigns.

• Oversee lead generation and nurture flows utilizing HubSpot.

• Experiment, analyze, and iterate to enhance MQL and SQL conversion rates.

• Develop ABM and event strategies customized for regional markets.

• Execute core channels as needed, including content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting).

• Establish lightweight measurement frameworks for these channels to quickly demonstrate ROI before scaling efforts with hires or partners.

• Enhance Bookboost’s brand voice, visual identity, and presence in the market.

• Create thought leadership content that positions Bookboost as an innovator in hospitality technology.

• Oversee PR, website, and social media storytelling efforts.

• Lead go-to-market launches for new products and integrations.

• Collaborate with resellers and integration partners to develop joint marketing initiatives.

• Set and monitor KPIs for all marketing activities.

• Present performance metrics and insights to leadership with clarity and actionable recommendations.

⛳️ Requirements

• Over 7 years of experience in B2B SaaS marketing, preferably in the hospitality or CRM technology sectors.

• Demonstrated success in leading a marketing function with measurable commercial impact.

• Strong knowledge of digital marketing, HubSpot, and campaign analytics.

• Exceptional communicator, capable of blending creativity with data-driven precision.

• Entrepreneurial mindset, proactive, and comfortable taking full ownership of outcomes.

• Comprehensive knowledge of content marketing, SEO, HubSpot, and paid media.

• Experienced in managing freelancers and agencies: able to provide clear briefs, set KPIs, ensure quality of output, and identify red flags or low-value work.

🏝️ Benefits

• Health & well-being: A yearly allowance to support your health, well-being, and personal or professional growth.

• Professional development: Access to mentorship, learning budgets, and opportunities for growth within the company.

• Team events: Annual retreats and more frequent team meet-ups to foster connection.

• Modern Tech Stack: Access to the latest tools to optimize your work.

• Flexible Work Environment: Hybrid/Remote Friendly.

• Flexible Hours: We prioritize output over hours, allowing you autonomy over your schedule.

• Attractive Salary: We offer competitive market compensation: fixed plus bonus.

• Equity Options: Participate in our success through stock option plans.