Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing engine's performance encompassing traffic, funnels, nurturing, conversion, content, and pipeline contributions.

• Develop and optimize conversion funnels, which include VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys utilizing HubSpot.

• Personally create and enhance landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards within HubSpot.

• Detect leaks throughout the funnel, prioritize the most significant opportunities, and drive quantifiable enhancements in lead quality, nurture-to-booking, show-up rates, and conversion rates.

• Oversee multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and relevant paid channels.

• Collaborate weekly with Allan Dib on personal branding and content priorities, translating those concepts into clear campaigns and execution plans.

• Maintain the quality standard across landing pages, emails, funnels, website assets, campaigns, and content to ensure only strong work is delivered.

• Manage website strategy and quality, focusing on landing page structure, UI/UX, messaging flow, user journey, and conversion performance.

• Lead the marketing team in areas of copy, content, and systems support by setting priorities, creating accountability, and ensuring all components are aligned.

• Work closely with Sales to enhance lead quality, funnel conversion, sales enablement, and revenue performance.

⛳️ Requirements

• Over 10 years of consistent revenue accountability.

• Experience as Head of Marketing / VP Marketing in a company with $5M+ in revenue, overseeing the entire function and team.

• Proficiency in Direct-Response Marketing.

• Familiarity with Information Marketing / Education Market.

• Power User of HubSpot.

• Skilled Funnel Builder.

• Strong taste and conversion judgment.

• Data-driven operator.

• Messaging strategist and meticulous editor.

• Ownership of campaigns.

• Experience in project and sprint management.

• Leadership presence.

• Fluency in founder-level insights.

🏝️ Benefits

• 38 days of PTO