Head of International Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish brand positioning tailored to each market, ensuring a balance between global consistency and local relevance.

• Design and implement the omni-channel marketing activation strategy to enhance customer acquisition and foster retail growth.

• Generate brand excitement through local activations, engaging content, and partnerships with elite athletes and creators.

• Propel impactful direct-to-consumer marketing and performance initiatives to enhance traffic, conversion rates, and customer loyalty.

• Determine the most effective content, creators, and channels to engage consumers and reinforce the brand identity.

• Collaborate with local markets to gather consumer insights and accelerate growth trajectories.

• Guarantee a cohesive brand experience across e-commerce, retail, and social media platforms.

• Lead a small team of 1-2 individuals while indirectly guiding and managing over 10 team members in various markets and at headquarters.

⛳️ Requirements

• At least 7 years of marketing experience in FMCG or consumer lifestyle brands, demonstrating strong skills in local activation and regional management.

• A successful history in brand development paired with practical experience in performance marketing (lower funnel) and influencer marketing.

• Profound understanding of product and category storytelling — adept at positioning key products and generating excitement across diverse markets.

• A data-driven approach with the capacity to convert insights into actionable growth strategies.

• Highly motivated and eager to drive results — excels in a dynamic, high-performance environment.

• A hands-on, entrepreneurial mindset — this role is not corporate; it involves building initiatives from the ground up with enthusiasm and creativity.

• A true team player who contributes energy, collaboration, and determination to every project.

• Comprehensive knowledge of consumer behavior, cultural trends, and digital engagement strategies.

• A passion for sports, performance, and the lifestyle that embodies ESN’s community.

• Proficiency in Dutch is a significant advantage.

🏝️ Benefits

• Flexible working hours and the option for remote work.

• Competitive employee discounts.

• Subsidy for the E-gym Wellpass.

• Opportunities for workation.

• Corporate benefits package.

• 28 days of vacation per year.

• And much more.