Head of Integrated Strategic Planning

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Drive research efforts into client businesses, target customer profiles, decision-making groups, competitors, and market dynamics.

• Combine insights from customer interviews, market research, search behavior, and campaign data into strategic recommendations.

• Outline B2B purchasing journeys, decision-making points, obstacles, and opportunities.

• Lead comprehensive strategic planning for Performance Marketing initiatives.

• Identify target audiences, positioning, messaging priorities, channel responsibilities, and sequencing.

• Oversee paid media, performance creative, landing page experiences, analytics, and client business results.

• Implement DiscoverabilityOS™ principles for audience targeting, messaging, and conversion experiences.

• Compose strategic and creative briefs.

• Collaborate with design, copy, paid media, landing page, and analytics teams.

• Conduct planning workshops and working sessions.

• Assess concepts and plans against strategic briefs.

• Lead the strategic planning direction for assigned projects.

• Present research findings, recommendations, and integrated plans to clients and senior stakeholders.

• Drive strategic narratives for Performance Marketing pitches and account growth.

• Foster alignment across teams and clients, documenting strategic decisions and trade-offs.

• Translate business objectives into measurement frameworks.

• Analyze performance metrics across engagement, conversion, lead quality, pipeline, and revenue.

• Create test-and-learn strategies.

• Suggest evidence-based modifications while balancing short-term results with long-term brand growth.

• Take into account budget, scope, and delivery constraints.

• Utilize AI and research tools for insight synthesis, competitive analysis, and planning efficiency.

• Validate AI outputs and safeguard confidential client data.

• Set standards for research, briefing, and planning processes.

• Mentor colleagues and enhance the strategic quality.

• Cultivate client and internal relationships, take charge of planning priorities, and mentor team members.

⛳️ Requirements

• Significant experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-oriented organization.

• Proven ownership of complex client strategies.

• Portfolio showcasing strategic leadership, audience insights, performance marketing briefs, coordinated channel strategies, and quantifiable business outcomes.

• Familiarity with B2B performance marketing, intricate buying journeys, paid media, performance creative, and conversion strategies.

• Capability to independently lead planning initiatives and counsel senior client stakeholders.

• Proficient in mentoring colleagues while remaining actively involved in research and briefing processes.

• Solid understanding of brand, demand generation, and customer experience's role in business growth.

• Ability to link marketing recommendations to commercial priorities, budgets, and actionable execution plans.

• Confidence in interpreting quantitative and qualitative data, distinguishing significant indicators from superficial metrics.

• Practical experience with research, audience intelligence, analytics, and planning tools.

• Ability to responsibly use AI for research and synthesis, demonstrating independent judgment and source validation.

• Comfort in analyzing campaign reports and collaborating with analytics specialists to establish measurement and learning frameworks.

• Excellent storytelling, facilitation, organization, and prioritization capabilities.

• Skill to manage multiple planning workstreams in a dynamic environment.

• Valid and current work authorization and permanent residency in the employment country for global locations.

• Reliable internet connection and a professional background.

• Ability to remain stationary for extended durations and interpret both written and verbal communications.

• Must be eligible to work in Canada without sponsorship and currently reside in Canada.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workouts available.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (minimum of 2 weeks).

• Paid Company Holidays.

• Birthday Off.

• End of Year Recharge (Company closure from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, scaling in total amount over time.

• Annual Company-wide Retreat.

• 100% virtual work from a home office.

• PC or Mac provided.

• Reasonable accommodations for qualified individuals with disabilities.