Head of Influencer Marketing

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Lead the vision for the influencer marketing practice and establish frameworks for expansion.

• Cultivate and maintain a diverse network of trusted influencers across TikTok, Instagram, YouTube, and other emerging platforms.

• Manage the complete campaign lifecycle, from identifying client objectives to crafting engaging briefs and providing post-campaign analysis.

• Recruit, mentor, and motivate a team of influencer specialists, promoting a culture of creativity, accountability, and ongoing learning.

• Stay informed about the creator economy and adapt strategies based on current trends and developments.

• Set clear KPIs and evaluate performance against business objectives to demonstrate the value generated by influencer activities.

⛳️ Requirements

• A minimum of 4 years of experience in influencer marketing, with a significant portion spent in an agency setting managing a variety of client voices and categories.

• Proven track record in designing and implementing high-impact, cross-platform campaigns that resonate with audiences and achieve strategic goals.

• Leadership experience — you have guided team members or overseen projects and are prepared to help build and direct a growing team.

• A strategic and analytical mindset — you can analyze data, identify key insights, and clearly articulate how they relate to tangible business outcomes.

• A robust network of creator relationships and the skill to negotiate partnerships that feel genuine, provide value, and have the potential for growth over time.

• Comfortable navigating ambiguity and excited by the opportunity to create something new. You excel when given the freedom to develop processes, establish standards, and shape a practice from the ground up.

🏝️ Benefits

• Competitive compensation with full remote flexibility.

• Opportunities for international collaboration with diverse teams.

• Professional autonomy and possibilities for growth.

• Exposure to the marketing industry and support for professional development.