Head of Influence Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, define, and implement the global influencer and creator marketing strategy to enhance brand awareness, engagement, and achieve measurable revenue growth.

• Create and manage a global/regional Influence Marketing strategy that aligns with overarching brand objectives, product launches, and key performance indicators.

• Oversee and optimize the influencer marketing budget, providing forecasting and allocation reports to the executive team.

• Stay informed on emerging social platforms, content formats, technologies, and competitor influencer strategies.

• Set best practices for influencer vetting, contract negotiations, content disclosures, and ensuring regulatory compliance.

• Recruit, train, mentor, and lead a high-performing team of Influence Marketing Managers.

⛳️ Requirements

• A minimum of 5 years of experience in Influencer Marketing, with at least 2 years in a leadership position.

• Experience in the iGaming sector.

• Demonstrated ability to develop and implement influencer marketing strategies.

• Experience managing influencer campaigns across international markets.

• Strong knowledge of marketing metrics (ROI, CPA, CAC, engagement, conversions).

• Proven experience in budget management and campaign performance optimization.

• Background in hiring, mentoring, and leading a team.

• Capability to identify new trends, platforms, and growth opportunities.

• Proficiency in English at least at an Upper-Intermediate level.

• Proficiency in Spanish is a plus.

• Strong sense of ownership and accountability.

• Proactive mindset with a hands-on approach.

• Results-oriented and driven by data.

• Strategic thinker with the capability to transform ideas into actionable plans.

• Strong leadership and people management abilities.

• Adaptable and comfortable in a fast-paced work environment.

🏝️ Benefits

• Focus on Health & Wellness.

• Global Medical Coverage.

• Opportunities for Growth.

• Benefits Programs (including compensation for gym memberships, dental care, psychological services, etc.).

• Performance-Driven Rewards.

• A Dynamic Work Environment.