Head of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• You are responsible for the entire process of paid and organic acquisition.

• This includes strategy, channel mix, budgeting, measurement, vendor management, and creative direction.

• You will expand our efforts across various markets and languages, ensuring efficiency that justifies our investment.

• Master SEO at scale, as we operate in numerous markets and languages.

• Ensure our rankings are optimized in key areas.

• Deliver pSEO that has a compounding effect.

• Create templated pages, implement structured data, and develop content programs to maximize the performance of every listing on Google.

• Formulate a robust Meta strategy to diversify our acquisition channels beyond Google.

• Develop playbooks and encode them as Claude skills so the team and agents can execute them effectively.

• Determine our focus areas. We cannot be present everywhere; select the critical channels and eliminate the ineffective ones.

• Brief, review, and iterate. Agents will manage production while you focus on strategy.

• Own the funnel from initial impression to conversion with paid agents.

• Collaborate closely with PMs on conversion strategies and customer lifecycle management.

• Engage with customers, analyze data personally, and share insights gained from your findings.

⛳️ Requirements

• Proven track record of significantly growing both organic and paid channels in a multi-country, multi-language environment.

• Present real numbers and tangible graphs to demonstrate your success.

• Possess a strong fluency in AI, utilizing Claude daily for Cowork and Code.

• Experienced in building skills, orchestrating agents, and can discuss what you have automated recently.

• Simply being "open to AI" is not enough; you are already functioning in this capacity.

• Highly data-driven. You understand the importance of data, obsess over optimization, hack the system, and focus on what truly matters.

• Hands-on approach. You write briefs, monitor dashboards, liaise with agencies, and execute campaigns without intermediaries.

• Attention to craft. You recognize the details that make a campaign effective as opposed to one that merely appears busy.

• Strong judgment. You can make decisions with incomplete information and don’t rely solely on A/B testing to identify quality initiatives.

• Insightful in taste, customer understanding, and reasoning, which outweigh the value of mere dashboards.

• Take ownership of problems from inception to results, with no handoffs required. Working within a small, full-stack team is essential.

• Communicate with clarity. You simplify complex ideas and do not obscure weak concepts behind data. You value the time of others.

🏝️ Benefits

• Opportunity to grow within a well-funded channel.

• No committees or excessive oversight.

• A dedicated team that enables you to focus on your work.

• Access to an AI stack that would be hard to compile elsewhere.

• Tools like Claude (Cowork and Code), Mixpanel, and HubSpot are all provided at no cost to you.

• A title that holds significance.

• Direct reporting to the CPO within a flat hierarchy that emphasizes ownership.

• Competitive compensation aligned with market standards.