Head of Growth Marketing

📋 Description

• Develop the strategic approach for all facets of growth marketing, including paid media, demand generation, marketing technology, lifecycle management, website optimization, and SEO/GEO.

• Consider the entire customer journey across channels; our efforts continue beyond customer acquisition as we focus on activation and monetization (with ongoing product launches).

• Recruit, manage, and nurture a team of marketers and agencies, inheriting a skilled team of 11 professionals.

• Foster a team environment characterized by relentless execution, experimentation, and curiosity, encouraging initiatives from testing new ad creatives to exploring innovative technologies.

• Maintain a strong data-driven approach, excelling in defining, establishing, and reporting on full-funnel KPIs in collaboration with the data science team.

• Cultivate robust relationships with sales, partnerships, and product/engineering teams to align on growth strategies throughout the organization.

• Serve as a key voice in marketing leadership, balancing the achievement of growth objectives with brand integrity and customer-centricity.

• Make informed, principled decisions and guide cross-functional teams to implement strategies effectively.

⛳️ Requirements

• Over 10 years of experience in growth marketing, including a minimum of 5 years in hiring and developing talent.

• Experience in Product-Led Growth (PLG): You have worked at startups of Mercury's scale or larger, with exposure to high-volume PLG/self-service acquisition; experience in demand generation or sales-led acquisition is a plus.

• Comprehensive knowledge across all growth marketing domains, with in-depth expertise in paid media, SEO, and marketing technology.

• Familiarity with a wide range of marketing tools: You know which tools to leverage and how to maximize their use—or can quickly learn. You are enthusiastic about exploring new tools to enhance the team's capabilities. Current tools include: CustomerIO, Salesforce, Dato (CMS), Rockerbox (MTA), Segment.

• A mindset geared towards experimentation. You recognize the value of testing and scaling successful initiatives, prioritizing tests, and finding efficient ways to implement them.

🏝️ Benefits

• Competitive base salary.

• Equity in the form of stock options/RSUs.