Head of Growth

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and manage a comprehensive marketing dashboard that monitors all essential metrics: CAC, LTV, payback period, lead volume, conversion rates, and channel ROI across all five markets.

• Provide structured reports to the CEO to facilitate data-driven decisions regarding budget and strategy.

• Oversee and enhance active acquisition channels: Yelp, Thumbtack, Local Service Ads (LSA), organic SEO, and word-of-mouth campaigns.

• Collaborate with the existing agency managing the WordPress site to conduct structured A/B tests focused on improving conversion rates.

• Take responsibility for CAC, LTV, and payback metrics categorized by market and service type.

• Sustain and enhance the email marketing strategy currently executed in-house.

⛳️ Requirements

• Over 5 years of experience in performance or growth marketing.

• Strong analytical capabilities — proficiency in GA4, attribution modeling, and unit economics (CAC, LTV, payback).

• Experience in managing SEO agencies from the client perspective and assessing their deliverables.

• Solid knowledge of local SEO and the dynamics of multi-location businesses.

• Practical experience with platforms such as Yelp Ads, Thumbtack, or LSA.

• Proficient in English (both written and verbal) — all communications with agencies and clients will be in English.

• Able to work effectively as an individual contributor with minimal supervision.

🏝️ Benefits

• Flexible engagement starting at 15–20 hours per week, with a clear and anticipated path to full-time employment within 3 months based on performance and mutual compatibility.

• Fully remote work environment.

• Direct access to the founder.

• Ownership from the very first day.

• A business that demonstrates genuine traction.