Head of GEO

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take full ownership of the channel from start to finish. Define and spearhead Lodgify's GEO strategy as a key acquisition and brand authority channel within the company's go-to-market framework.

• Foster executive alignment. Establish channel OKRs, outline the measurement framework, and communicate GEO performance and strategic direction directly to marketing leadership and the executive team.

• Manage the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make critical decisions regarding how Lodgify invests in generative search visibility.

• Influence product development. Collaborate with Product and Engineering to affect the product roadmap for GEO discoverability, including site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy.

• Link GEO to revenue generation. Work closely with Sales and Revenue teams to synchronize GEO with pipeline creation, buying-journey intent mapping, and visibility goals at the ICP level.

• Develop agentic GEO growth loops: Build and manage AI-enabled automation workflows for content production, GEO optimization, and distribution — ranging from programmatic content pipelines to automated citation monitoring and structured data deployment.

• Ensure integration across all Marketing functions. Partner with Content, Brand, Growth, and Performance teams to embed GEO insights into campaigns, thought leadership strategies, and distribution efforts.

• Safeguard and enhance Lodgify's classical SEO foundation — focusing on technical health, crawlability, on-page optimization, authority building, and link strategy.

• Act as the internal expert. Serve as Lodgify's subject-matter authority on AI search: educate stakeholders, build internal frameworks, and translate rapidly changing market dynamics into clear, actionable strategic direction.

• Capture share of model. Increase the frequency of Lodgify being cited, mentioned, and recommended by large language models (LLMs).

• Develop the measurement infrastructure. Create systems, dashboards, and workflows to monitor performance, brand mentions, and competitive visibility across all generative engines.

• Innovate at the forefront. Lead GEO-focused experiments and product integrations by collaborating with developers, agencies, and AI partners to discover new acquisition avenues through conversational search, agentic AI, and AI Overview placements.

⛳️ Requirements

• Minimum of 8 years of experience in SEO, organic growth, or AI search optimization, including at least 3 years in a leadership or channel ownership role (Head, Director, Principal, or equivalent).

• Demonstrated success in delivering measurable outcomes with GEO, programmatic SEO, or AI-driven content workflows — not merely familiarity with these concepts.

• Proven experience in owning a search or organic channel strategy — not just executing within an established strategy.

• Extensive knowledge of how LLMs retrieve, chunk, and cite content — and the necessary strategies to capture share of model across AI-powered search platforms.

• Experience in influencing cross-functional roadmaps, especially with Product, Engineering, and Sales stakeholders at a decision-making level.

• Proven capability to drive engineering and product prioritization without direct authority — you've secured sprint allocations, shaped roadmaps, and mobilized cross-functional teams through the strength of your business case, rather than through reporting lines.

• Strong analytical mindset: adept at building measurement frameworks, defining KPIs, and communicating channel performance in business terms to non-technical audiences.

• Proficient executive communication skills: capable of translating complex GEO/AI search strategies into compelling narratives for leadership and the broader organization.

• Comfortable establishing direction in fast-paced, ambiguous environments. You do not wait for clarity — you create it.

🏝️ Benefits

• Remote Flexibility: Enjoy the freedom to work from home on any day that suits you.

• Time to Recharge: Benefit from 25 working days of paid vacation and Jornada Intensiva in August.

• Alan Health Insurance: Access premium health, dental, and mental health support via Alan, with coverage for pre-existing conditions.

• Meal Perk: Receive a €150/month allowance on your Alan card and 50% off Ametller Origen prepared dishes at the office.

• Tax-Free Savings: Enhance your take-home pay through Flexible Remuneration for additional meal costs (up to €70/mo) and public transport (up to €136/mo).

• Home Office Gear: We provide a desk, ergonomic chair, and monitor for your home office setup.

• Language Learning: Access free Spanish classes.

• Referrals: Earn cash rewards for bringing in new talent.

• Social Life: Enjoy daily office breakfasts and monthly team events.

• Dynamic Hub: Work in a high-energy, inclusive environment designed for collaboration and connection, with a team that represents over 60 countries.