Head of Field and Events

This is a fully remote position, open to applicants in California.

📋 Description

• Develop the strategy for field events aligned with pipeline and revenue goals.

• Select appropriate conferences and trade shows, negotiate sponsorship deals, and design the booth and overall on-site experience.

• Create and manage Coder's unique experiences such as executive dinners, roadshows, user groups, hackathons, and hands-on workshops.

• Design regional field initiatives in collaboration with sales to generate and expedite pipeline growth.

• Take responsibility for tracking events-sourced and events-influenced pipeline metrics.

• Establish an effective lead capture and follow-up process to ensure that no leads are overlooked.

• Collaborate with product marketing to ensure the presentation on stage, at the booth, and within the venue is clear and consistent with the Coder narrative.

• Oversee budget management, vendor relations, agency coordination, logistics, and promotional materials with a keen focus on cost-effectiveness and quality.

• Recruit, mentor, and develop a small field and events team as the program expands.

⛳️ Requirements

• Over 7 years of experience in field marketing, events, or demand generation, ideally within a B2B software or infrastructure company targeting technical and enterprise clients.

• Proven history of executing events that successfully generated tangible pipeline results.

• Experience in both player and coach roles.

• Excellent project management skills.

• Proficiency with data analysis and relevant tools.

• Strong collaboration with sales teams.

• Openness to frequent travel and being present on-site when necessary.

🏝️ Benefits

• Equity offerings

• Bonus opportunities