Head of Digital Growth, Demand Performance

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the global digital demand strategy across owned, earned, and paid media channels.

• Formulate and implement experimentation, optimization, and conversion strategies throughout the digital funnel.

• Collaborate with marketing, sales, analytics, legal, privacy, security, and IT departments to establish governance standards.

• Develop reporting frameworks and performance narratives that convert digital activity into business insights and executive decisions.

• Utilize behavioral, competitive, and market analysis to uncover optimization and growth opportunities.

• Work with external agencies and internal partners to execute digital demand initiatives while ensuring accountability for business results.

• Guide and mentor digital marketing professionals.

• Ensure that digital growth initiatives are compliant, privacy-oriented, scalable, and resilient.

• Own Teradyne’s comprehensive digital growth strategy and the commercial performance of its digital ecosystem.

• Drive additional leads, pipeline, and revenue while enhancing digital maturity across the organization.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or equivalent experience.

• Over 10 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or related fields.

• Progressive leadership experience.

• Proven success in generating digitally sourced leads, pipeline, and revenue on a global scale.

• Strong proficiency in paid media, performance marketing, SEO, conversion optimization, experimentation, and analytics.

• Experience in developing measurement, attribution, and performance governance frameworks across digital channels.

• Demonstrated success in managing agency relationships and influencing senior cross-functional stakeholders in large organizations.

• Familiarity with privacy, consent, and data compliance requirements affecting digital marketing initiatives.

• Strong analytical and problem-solving capabilities.

• Ability to convert data into strategic business recommendations.

• Excellent communication and storytelling abilities.

• Experience presenting performance insights and recommendations to senior leadership.

• Proven capability to coach, mentor, and develop high-performing teams.

• Experience in B2B, industrial, manufacturing, semiconductor, or technology sectors is preferred.

• Commercially oriented, results-driven, and dedicated to continuous improvement and evidence-based decision-making.

• Must be local to Massachusetts.

• This position is not eligible for sponsorship.

🏝️ Benefits

• Discretionary bonuses based on financial performance.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible Spending Accounts.

• Retirement savings plans.

• Life insurance.

• Disability insurance.

• Paid vacation.

• Paid holidays.

• Tuition assistance programs.

• A dynamic environment that promotes creativity, growth, and career advancement.