Head of Digital and Growth Marketing

📋 Description

• Outline and lead the strategic roadmap for all digital channels, including lifecycle, demand programs, growth experiments, and website strategy.

• Prioritize initiatives aimed at maximizing acquisition, activation, adoption, and expansion across our enterprise, mid-market, and SME segments.

• Collaborate closely with Sales, Product, RevOps, and Marketing to ensure alignment on outcomes and performance metrics.

• Support commercial acquisition and growth strategies through ABM/ABN programs, paid media, and conversion rate optimization (CRO).

• Cultivate a culture of experimentation: develop hypotheses, conduct tests, and scale successful strategies.

• Partner with a variety of experts to define strategies for activation, engagement, and expansion.

• Oversee the marketing technology strategy and roadmap, encompassing automation, analytics, and integrations.

• Manage vendors, contractors, and external development resources to effectively execute website and technology stack initiatives.

• Lead a small, high-impact in-house team focused on Demand, Website, and Operations.

⛳️ Requirements

• 8+ years of experience in digital marketing, growth, or SaaS marketing leadership roles.

• Proven track record in scaling digital acquisition and lifecycle programs at a large scale (B2B or product-led growth).

• Demonstrated experience with ABM/ABN campaigns, growth experiments, conversion rate optimization (CRO), and lifecycle engagement.

• Experience managing marketing technology stacks, including CMS, automation, analytics, and coordinating technical teams.

• A strategic thinker with the ability to translate data into actionable growth initiatives.

• Strong leadership skills, capable of mentoring and coordinating with contractors or agencies.

• Comfortable operating in a fast-paced, collaborative environment with significant responsibilities.

🏝️ Benefits

• A people-centric employer committed to an inspiring mission of transforming education and positively impacting millions of lives.

• A high-caliber and diverse team, including successful startup veterans as well as professionals from Fortune 500 and major tech companies.

• Ongoing learning and development opportunities, featuring subsidized course fees, certifications, conferences, and free access to Udemy and more.

• A strong mission that offers the satisfaction of supporting modern-day heroes—teachers—while helping them nurture the minds of future generations worldwide.

• Happy customers: Assisting thousands of schools globally in the digital transformation of 21st-century education.

• Immense potential: Already utilized by 70 million users across 175 countries, making it one of the most popular and rapidly growing EdTech platforms in the world.