Head of D2C Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire D2C funnel from start to finish: site content, landing pages, checkout process, and optimizing conversion rates.

• Strategically plan, oversee, and enhance paid media expenditures across various channels, managing the budget and the associated ROI narrative.

• Develop and implement lifecycle marketing initiatives (including email, SMS, and more) to enhance customer retention and lifetime value.

• Lead SEO and GEO (generative engine optimization) strategies to ensure visibility through traditional search methods as well as AI-driven discovery.

• Oversee and develop both internal resources and external agency partnerships, expanding the team as necessary to meet scaling requirements.

• Integrate AI tools into your workflow to significantly increase output and expedite processes beyond what a conventional team could achieve.

• Collaborate with the cross-functional team already engaged in D2C to fully establish the function, subsequently taking ownership of it.

• Report directly to the CEO regarding funnel performance, budget management, and growth strategy moving forward.

⛳️ Requirements

• Demonstrated experience in D2C marketing leadership, with a successful history of building or scaling a direct-to-consumer funnel.

• Extensive, hands-on expertise with the Shopify and Klaviyo frameworks.

• Comprehensive experience across the entire D2C landscape: including CRO, paid media, lifecycle marketing, and SEO, even if your focus has been on one or two areas.

• Ability to function as both a strategist and an executor, particularly during the initial build phase.

• Proficient and passionate user of AI tools to enhance your productivity.

• Data-oriented and analytical mindset, characterized by a resourceful, results-driven approach to work.

• Experience in managing both external agencies and internal team members.

• Background in establishing a D2C function from the ground up, rather than simply optimizing an existing one (preferred but not required).

🏝️ Benefits

• Competitive base salary.

• Meaningful equity package.

• 401(k) with company matching contributions.

• Health insurance coverage.

• Flexible paid time off (PTO).