Head of CRM – Lifecycle Marketing

This is a fully remote position, open to applicants in Denmark, +5 more countries.

📋 Description

• Take charge of Active Customers and Active Balance per Customer: achieve quarterly targets for both metrics by leveraging lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives that you directly oversee.

• Manage Bondora's customer engagement system: oversee the data → decision → orchestration → delivery → outcome → data cycle across owned digital platforms, direct messaging channels, paid media audience synchronizations, and support surfaces.

• Guide and nurture the team: mentor and lead three team members while also being a hands-on leader, in accordance with the expectations set by the Bondora Functional Lead.

• Foster cross-functional collaborations: work with acquisition, product, analytics, engineering, legal, risk, and country managers to prioritize decision-making.

• Analyze and iterate: provide performance insights to inform model retraining, rules optimization, and channel enhancement.

⛳️ Requirements

• Over 10 years of practical experience in lifecycle/CRM/retention marketing, preferably within fintech or recurring-revenue models.

• Proven track record in building or revamping a retention function in a scale-up environment.

• Proficiency in AI: adept at utilizing AI tools for enhanced segmentation, campaign optimization, workflow automation, and marketing insights, with sound judgment on areas requiring human oversight.

• At least 5 years of experience in leading and managing a team.

• Extensive knowledge in direct channels (email, SMS, WhatsApp, push) focusing on segmentation, automation, and performance optimization.

• Familiarity with modern automation platforms (Braze preferred; Iterable/SFMC/HubSpot acceptable).

🏝️ Benefits

• 5 weeks of vacation

• Private healthcare compensation

• Hobby grant

• Mental health support

• Share options

• Much more!