Head of Content – Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of content and brand strategy across various formats, including short-form, long-form, and emerging channels.

• Direct and oversee the resources specific to each channel — encompassing both the short-form team and the YouTube/long-form team.

• Serve as the custodian of our voice, tone, and brand standards for all published materials.

• Convert our concepts and the brand's mission into a clear, prioritized content roadmap.

• Establish and manage the systems, calendars, and workflows necessary to ensure smooth operations without requiring constant push.

• Oversee performance, growth, and reporting — leveraging insights to inform future content strategies.

• Foster team development by setting expectations, providing direct feedback, and elevating quality standards.

⛳️ Requirements

• You have experience leading content or creative teams, taking ownership of results rather than merely tasks.

• You possess a strategic mindset and think in systems — clarity and organization inspire you.

• You have successfully managed content calendars, editors, and publishing workflows on a large scale.

• You exhibit strong editorial and creative judgment — you understand what makes content effective.

• You have solid writing skills, particularly in crafting concise, impactful hooks and captions.

• You are analytical — you monitor, measure, and enhance output in relation to set goals.

• You are comfortable both giving and receiving straightforward, constructive feedback as a leader.

• Please write "24" in response to the question "favorite number?" in your application.

• You thrive in a dynamic environment where priorities can shift rapidly.

• You personally align with principles of animal-based and functional health.

🏝️ Benefits

• Health insurance

• Flexible work arrangements