Head of Brand – Story

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Paires' presence across all platforms: including published content, media narratives, and responses from AI assistants.

• Define the story and produce the work: including posts and scripts in your unique voice, podcasts, and interviews you conduct.

• Create the content yourself: including short-form pieces on LinkedIn and X, as well as long-form podcasts.

• Earned media opportunities: such as placements in trade publications, newsletters, and podcasts.

• Maintain a unified company narrative: ensuring one consistent story appears across all platforms and directories.

• Establish a measurement framework: analyzing share of voice in AI responses and searches, reach, inbound interactions, and mentions by prospects.

⛳️ Requirements

• Have previously managed a brand's public narrative from start to finish and can demonstrate your contributions.

• Be actively engaged in the startup and venture capital landscape.

• Continue to create: including hooks, posts, pages, and pitches in your own style.

• Understand how AI answer engines select their sources.

• Have successfully secured media coverage and choose press targets based on citation value.

• Desire to oversee the entire process independently: from strategy and creation to placement and measurement, all linked to revenue.

• Bonus: experience within a fund, startup, or capital-markets organization.

🏝️ Benefits

• Fully remote and asynchronous work environment.

• Your working hours will align with US Eastern Time for a few hours each day.

• Access to top-tier AI tools, fully funded (including Claude Code, Cursor, and advanced models).

• Direct communication with the co-founders.

• Complete creative freedom.

• Opportunity to build from the ground up: as the first brand hire, you will manage the entire public aspect of the company.