Head of Brand & Community – Modern AI Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Modern's public presence and demand generation efforts.

• Create and implement a content strategy across platforms such as LinkedIn, X, TikTok, Meta, YouTube, Reddit, and any future platforms.

• Write, film, edit, and distribute content tailored to each platform.

• Foster community engagement within Reddit threads, Slack and Discord groups, comment sections, and direct messages.

• Gradually develop a dedicated community space for Modern.

• Ghostwrite, mentor, and establish consistent LinkedIn and X profiles for executives.

• Identify, evaluate, and manage partnerships with AI creators and commerce operators from start to finish.

• Collaborate with the Head of Sales to convert creator relationships into sales opportunities.

• Assess and implement newsletters, podcasts, video series, webinars, events, and conference participation.

• Work alongside the data team to transform aggregated commerce performance data and actual outcomes into benchmark reports, analyses, trend reports, and other content.

• Define key success metrics and report on reach, engagement, site traffic, sign-ups, influenced pipeline, and community growth.

• Review the current presence and competitors to deliver a tailored strategy for each channel.

• Create a reliable publishing schedule across priority platforms.

• Initiate data-driven content assets and engage in creator discussions.

• Cultivate measurable audience growth and inbound strategies, along with an effective creator program.

• Establish social media as a documented source of sales pipeline and determine channel investments based on data.

⛳️ Requirements

• Minimum of 5 years of experience in social media.

• Experience in B2B SaaS or AI sectors.

• Ideal candidate will have a background in B2B commerce technology or marketing technology.

• Exceptional writing skills with a unique voice.

• Strong knowledge of the AI landscape.

• Familiarity with using AI tools in personal workflows.

• Understanding of commerce operators and brand owners.

• Capability to script, film, edit, and create basic graphics.

• Experience in building or growing a community, or actively participating in multiple communities.

• Ability to link content to business outcomes and prioritize metrics beyond vanity metrics.

• Bonus: Experience in building a founder's personal brand from the ground up.

• Bonus: Managed an influencer or creator program in a B2B context.

• Bonus: Launched a newsletter or a podcast.

• Bonus: Background in e-commerce, direct-to-consumer, or marketing analytics.

• Bonus: Maintains an audience in the AI or commerce sectors.

• Bonus: Created automated or agentic workflows to enhance content production.

🏝️ Benefits

• Competitive salary.

• Comprehensive health benefits.

• Unlimited paid time off (PTO).

• Health and wellness reimbursement.

• Fully remote work environment.

• An opportunity to be at the forefront of an AI-native company shaping the future of collaboration between brands and creators.