Head of B2B Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the B2B marketing function from inception, encompassing strategy, team, systems, and culture.

• Establish the enterprise narrative and segmentation strategy for Team and Enterprise plans.

• Manage the complete B2B marketing process from awareness to pipeline development and expansion.

• Create a collaborative operational framework with Sales, Product, and Growth teams.

• Develop the strategy to convert product-qualified accounts (PQAs) into enterprise pipeline opportunities.

• Construct the infrastructure necessary to convert product usage signals into sales-ready prospects.

• Generate case studies and proof points that instill confidence in enterprise buyers.

• Collaborate with Sales Leadership as the main marketing strategist and advisor.

• Define pricing, packaging, and positioning for the B2B tiers.

• Create and implement ABM, field marketing, and demand generation initiatives.

• Design an events and executive briefing strategy that drives market engagement rather than merely filling schedules.

• Oversee pipeline creation and acceleration targets for B2B segments.

• Develop measurement frameworks that demonstrate marketing's impact on revenue.

• Influence the company's perspective on attribution, investment, and go-to-market priorities.

• Report directly to the C-suite regarding B2B marketing performance and strategic initiatives.

⛳️ Requirements

• 12–15 years of experience in B2B marketing, including at least 5 years in a leadership position within a high-growth SaaS company.

• Hands-on experience in building or significantly enhancing a B2B marketing function at a product-led organization transitioning from self-service to sales-assisted/enterprise.

• Extensive expertise in demand generation, ABM, field marketing, and revenue marketing, with the capability to shift between strategy and practical execution.

• A proven history of building pipeline, accelerating deal flow, and driving revenue in B2B sectors.

• Strong cross-functional leadership skills with Sales, Product, and Growth teams—capable of gaining trust and fostering alignment.

• Comfort with ambiguity and the challenges of early-stage development—energized by the transition from 0 to 1 rather than daunted by it.

• Executive presence and credibility to engage C-suite stakeholders and challenge assumptions using data.

🏝️ Benefits

• Health insurance

• Remote work options