Head of AEO, SEO

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the comprehensive organic growth strategy, encompassing SEO and AEO, which involves technical enhancements, content planning, user experience on-site, and visibility within AI and coding assistants.

• Lead, nurture, and maintain a high-performing team of SEO and AEO experts.

• Propel measurable advancements in organic visibility, rankings, citations, traffic, signups, sales inbound, and downstream activations.

• Enhance AI tools' comprehension of Stripe’s products and their integration processes.

• Collaborate with product, engineering, content, growth, data science, and marketing teams to integrate SEO/AEO best practices throughout web properties, documentation, and product surfaces.

• Develop and refine SEO/AEO measurement frameworks, attribution models, leading and lagging indicators, and quantification of revenue impacts.

• Manage the strategic AEO roadmap and articulate Stripe’s viewpoint on AI-generated discovery.

• Enhance content quality, website architecture, and structured data to improve discoverability.

• Advocate for organic growth performance and strategy, translating technical SEO/AEO concepts into narratives that demonstrate business impact.

⛳️ Requirements

• Over 10 years of experience in SEO, with a minimum of 3 years in a leadership role and 2+ years interacting with senior executives.

• Proficiency in technical SEO and content strategy, showcasing significant organic growth achievements at scale.

• In-depth knowledge of AI-driven search and answer engines, including LLM-based retrieval, citation behavior, and entity recognition.

• Capability to enhance content, website architecture, product surfaces, structured data, measurement, and cross-functional influence.

• Strong analytical background, addressing data, attribution challenges, and measurement frameworks that quantify the business impact of organic channels.

• Proficient in conveying intricate technical concepts to executive audiences while fostering strategic alignment.

• Experience collaborating with engineering, product, content, and data science teams to implement SEO/AEO enhancements at scale.

• Proven track record in building, developing, and retaining high-performing teams.

• Preferred: experience with developer-focused or technical B2B products and documentation/API references.

• Preferred: expertise in international SEO across multiple markets and languages.

• Preferred: proficiency in programmatic or product-led SEO at scale.

• Preferred: early AEO experience in monitoring, optimizing, or measuring AI-generated answer visibility.

• Preferred: adaptability in fast-paced, metrics-driven environments.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Professional development and growth opportunities.

• Flexible work arrangements to support work-life balance.