Head of Account Based Marketing

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Take charge of the strategy, design, and implementation for developing and enhancing our enterprise go-to-market approach.

• Collaborate closely with the CMO, CRO, and VP of Growth to drive impactful revenue results for the company.

• Develop, initiate, and refine Sonatype’s foundational enterprise ABM playbook within your first 90 days.

• Establish a continuous feedback loop among Enterprise Sales, Demand Generation, and Product Marketing.

• Determine the performance metrics and business cases necessary to evolve from an individual contributor to a fully scaled ABM department over time.

• Evaluate, analyze, and improve campaign performance, linking ABM initiatives directly to pipeline velocity, ACV growth, and closed-won revenue metrics.

⛳️ Requirements

• A highly strategic, execution-focused marketer currently in a Senior Manager role, ready to advance to a Director-level position.

• Demonstrated success in establishing programs from the ground up.

• Extensive, hands-on experience managing complex, multi-touch enterprise ABM programs at scale.

• A strong understanding of the intricacies of enterprise buyer journeys.

• High emotional intelligence to navigate executive relationships and advocate for excellence without causing organizational friction.

• Ability to thrive in a fast-paced environment where quick pivots are necessary.

🏝️ Benefits

• Company Wellness Week — We pause company operations for a week to allow all employees the opportunity to focus on personal growth and enjoy a well-deserved break. Paid Volunteer Time Off (VTO).

• We prioritize diversity and inclusivity, offering benefits such as parental leave, diversity and inclusion working groups, and flexible working arrangements to enable our employees to bring their authentic selves to work.

• We are an equal-opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.