GTM Engineer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the inbound process from form submission or meeting request to the initial contact by a representative, reducing response times to mere minutes.

• Develop lead-to-account matching, qualification, and routing logic complete with service level agreements (SLAs) and alerts for missed SLAs.

• Create and automate immediate follow-up actions, representative notifications, meeting scheduling, and comprehensive handoffs.

• Design signal-driven strategies for website visits, product or event interactions, changes in champion roles, and triggers for renewals or expansions.

• Transform signals into tasks, alerts, sequence enrollments, or account summaries.

• Collaborate with the Marketing team on campaign follow-ups, processing event leads, and nurturing handoffs.

• Recognize and prioritize low-value manual tasks based on hours saved.

• Automate CRM maintenance tasks, including field completion, prevention of duplicates, activity tracking, and requirements for stage changes.

• Develop AI-enhanced workflows for account research, Salesforce call summaries, follow-up email drafts, and deal-risk notifications.

• Enhance the coverage and accuracy of account and contact data.

• Assist in the evaluation and possible implementation of enrichment and orchestration platforms.

• Facilitate integrations across Salesforce and other go-to-market tools through APIs, webhooks, and workflow platforms.

• Adhere to Salesforce data model and change control standards.

• Document workflows, ownership, outputs, and procedures for shutdown.

• Manage issues comprehensively, measuring impact on hours saved and speed of the sales pipeline.

• Report directly to the VP of Revenue Operations.

⛳️ Requirements

• Minimum of 4 years in a technical go-to-market role such as GTM engineering, RevOps systems, marketing ops engineering, or sales ops automation within a B2B SaaS company.

• Extensive knowledge of Salesforce, including objects, fields, flows, validation rules, and the relationships among lead, contact, account, and opportunity data.

• Practical experience in constructing production workflows using at least one automation platform, such as n8n, Workato, Make, Zapier, or Tray.

• Proficiency with REST APIs, webhooks, JSON, and authentication; capable of interpreting API documentation and connecting two systems independently.

• Working knowledge of scripting in Python or JavaScript, along with basic SQL skills.

• Hands-on experience utilizing large language models (LLMs) in workflows: designing prompts, generating structured outputs, testing for precision, and recognizing when to refrain from using AI.

• Proven history of delivering automations that demonstrably saved time or enhanced conversion rates, supported by quantifiable results.

• Strong written documentation practices and the ability to design maintainable systems.

• Experience with Clay or similar enrichment and orchestration tools (preferred).

• Familiarity with lead routing and scheduling tools such as LeanData or Chili Piper (preferred).

• Experience with intent platforms like 6sense or Demandbase (preferred).

• Knowledge of marketing automation and sales engagement platforms (preferred).

• Exposure to a data warehouse and reverse ETL solutions like Snowflake (preferred).

• Background in a private equity-backed or rapidly scaling SaaS company, fintech, payments, or accounts receivable/accounts payable software (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance and wellness programs.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative company culture.