GTM Engineer

This is a fully remote position, open to applicants in California.

📋 Description

• Outbound infrastructure. Create and develop the systems that facilitate Cruva's outbound efforts: defining ICP, sourcing leads, enriching data, segmenting audiences, and sequencing across platforms such as Clay, Apollo, HubSpot, and any other suitable tools that arise.

• SEO and content systems. Establish the framework that fosters organic growth: developing keyword strategies, programmatic content, internal linking structures, and the tools necessary to monitor what contributes to growth and what does not.

• Internal dashboards and reporting. Equip the entire GTM funnel with instrumentation and design dashboards that provide sales, customer success, and leadership with a clear, real-time perspective on effective strategies and areas of loss.

• HubSpot ownership. Manage pipeline structures, lifecycle stages, automations, and ensure data hygiene. Create a system that the team trusts and actively utilizes.

• AI-powered leverage. Discover opportunities where AI tools can replace manual tasks, enhance productivity, or achieve previously unattainable goals. Construct those systems to elevate the capabilities of the GTM team.

• Tool evaluation and adoption. Lead the evaluation, piloting, and integration of tools that provide Cruva with a competitive advantage.

⛳️ Requirements

• 2 to 5 years of experience in GTM engineering, growth engineering, RevOps, or a technical marketing position.

• Practical experience with Clay, HubSpot or Salesforce, and outbound tools such as Apollo or Instantly. You are proficient in building with these tools, not just utilizing them.

• A proven history of developing SEO or content systems that resulted in measurable organic growth.

• Strong data skills. You can extract, clean, and analyze data well enough to identify issues and create solutions without relying on a dedicated data team.

• A genuine passion for new technology. You are often the first to experiment with new tools and have well-formed opinions on what is worth adopting versus what is merely noise.

• You leverage AI as a tool, not just a shortcut. You construct systems utilizing AI, not merely generating prompts.

• Familiarity with ecommerce, direct-to-consumer brands, or TikTok Shop is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Health, dental, and vision insurance.