GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the development, performance, and continuous optimization of high-converting websites and landing pages for Atticor's legal brands.

• Create responsive, accessible, and mobile-first experiences with a focus on design fidelity, page speed, and usability.

• Convert Figma designs and marketing requirements into production-ready web experiences.

• Develop reusable components, templates, and frameworks for deploying landing pages across various brands.

• Implement and manage A/B testing, personalization, and conversion rate optimization (CRO) frameworks.

• Enhance site architecture, Core Web Vitals, technical SEO, and overall page performance.

• Design and oversee lead generation, attribution, qualification, routing, and conversion systems.

• Create integrations that connect websites, marketing platforms, CRM systems, intake platforms, analytics tools, and internal applications.

• Develop automated workflows to minimize manual tasks, improve data accuracy, and expedite lead processing.

• Build AI-enabled automations and internal tools using APIs, large language models (LLMs), and workflow orchestration platforms.

• Implement event tracking, conversion tracking, and marketing attribution infrastructures.

• Identify conversion bottlenecks and prioritize engineering improvements based on data insights.

• Establish monitoring and quality assurance processes for tracking, integrations, and lead capture.

• Act as a senior technical resource within the Marketing team and establish scalable engineering practices.

• Manage projects from start to finish, including discovery, architecture, deployment, and optimization.

• Collaborate with designers, marketers, analysts, and operational leaders.

• Offer technical guidance and mentorship to developers and technical marketers.

⛳️ Requirements

• Over 6 years of experience in software engineering, growth engineering, marketing technology, or a closely related technical field.

• Strong expertise in JavaScript/TypeScript, HTML, CSS, and modern front-end frameworks such as React or Next.js.

• Demonstrated experience in building and optimizing production websites and landing pages with quantifiable conversion results.

• Comprehensive understanding of APIs, webhooks, third-party integrations, and backend services.

• Experience in designing automated workflows that link multiple business systems.

• Practical experience with marketing analytics, event tracking, conversion APIs, and attribution technologies.

• Familiarity with Google Tag Manager, Google Analytics 4, and major digital advertising platforms.

• Experience with A/B testing, conversion rate optimization, and performance-driven web development.

• Working knowledge of SQL, data structures, and data flows between systems.

• Proficiency with Git, modern deployment pipelines, testing, and production debugging.

• Ability to independently assess technical issues, propose solutions, and execute with minimal supervision.

• Strong grasp of web performance, responsive design, accessibility, and technical SEO.

🏝️ Benefits

• Year-end discretionary bonus.

• Comprehensive benefits package.