Growth/Performance Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement comprehensive performance strategies—plan, initiate, and enhance paid advertising campaigns across various channels (LinkedIn, Google, industry-specific publications/newsletters, ABM platforms) targeting supply chain, procurement, and finance decision-makers in large enterprises.

• Create and manage account-based marketing initiatives—design and execute targeted campaigns for specific enterprise accounts and priority sectors (logistics, direct materials, MRO, CPG, pharma), collaborating closely with sales on account selection and messaging.

• Monitor pipeline metrics and attribution—establish dashboards and reporting systems that link expenditure to MQLs, SQLs, pipeline, and closed revenue; take ownership of CAC, ROAS, and payback period as essential KPIs.

• Operate an experimentation engine—conduct a continuous testing and learning program across ad creatives, landing pages, offers, and audiences; quickly eliminate underperforming strategies and scale successful ones.

• Enhance website and landing page conversion—collaborate with design/content teams to create and refine landing pages, forms, and conversion processes optimized for enterprise buyers.

• Support event and field marketing—assist in generating pipeline around conferences (e.g., Manifest) and other field events through targeted pre/post-event campaigns.

• Establish a solid marketing operations foundation—set up and maintain the martech stack (CRM, marketing automation, attribution tools) necessary for scaling as the team expands.

• Oversee budget management—manage and forecast the paid media budget, providing regular reports on efficiency and ROI to leadership.

⛳️ Requirements

• 4–8 years of experience in growth or performance marketing, preferably within B2B/enterprise SaaS environments and complex, multi-stakeholder sales cycles.

• Proven history of establishing demand generation or ABM programs from the ground up and successfully scaling them with measurable pipeline impact.

• Proficient in the full spectrum of performance marketing tools: paid social, paid search, ABM platforms (e.g., 6sense, Demandbase), marketing automation (e.g., HubSpot, Marketo), and analytics/attribution tools.

• Comfortable with a hands-on approach—you will be actively building campaigns and dashboards rather than solely directing an agency, particularly in the initial phase.

• Possess strong quantitative skills: you think in terms of CAC, LTV, funnel conversion rates, and payback periods, and you can substantiate your budget with data.

• Experience in marketing to procurement, supply chain, finance, or other operations-heavy enterprise buyers is a significant advantage.

• Thrives in the ambiguity of an early-stage, fast-paced startup—you are motivated by creating processes where none currently exist.

• Excellent writer and communicator who can effectively translate a technical, agentic AI product into messaging that resonates with enterprise operators.

🏝️ Benefits

• Flexible Vacation Policy – take what you need.

• Comprehensive health coverage with various gold-standard carriers for medical, dental, and vision.

• Life Insurance and Disability benefits.

• Access to HSA/FSA.

• 401(k) with a 4% Employer Match.

• Fully-paid Parental Leave.