Growth Strategy Lead

This is a fully remote position, open to applicants in Alabama, +19 more states.

📋 Description

• Take ownership of the strategic direction for our paid acquisition portfolio across various channels including Google, Bing, Meta, and native/prospecting platforms like Taboola, Dianomi, LiveIntent, and others.

• Lead and develop a team of Growth Operators, providing coaching, guidance, and support to optimize individual and team performance.

• Allocate acquisition investments across channels to maximize member growth, lifetime value, and long-term business impact.

• Formulate growth strategies based on member behavior, subscription economics, and lasting business outcomes.

• Spot opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion paths.

• Analyze performance shifts and identify the root causes behind successes or declines.

• Assess new channels, platforms, and acquisition opportunities, determining the best areas for future investment.

• Set testing priorities, ensuring that resources are directed toward the most impactful opportunities.

• Collaborate with engineering, data, and technical teams to shape the evolution of our acquisition engine.

• Discover ways to automate, enhance, and optimize marketing workflows through AI.

• Specify, evaluate, and refine AI-enabled systems created in collaboration with engineering, supporting channel management, creative generation, performance analysis, and campaign optimization, while defining success standards and driving iterative improvements.

• Remain updated on the latest AI developments in marketing and introduce new concepts, tools, and methods to the team.

• Create and refine the operating model that allows Growth Operators, AI agents, and automated workflows to collaborate effectively.

• Serve as the strategic orchestrator of our growth ecosystem, ensuring that both human and AI resources are directed toward the highest-impact opportunities.

• Determine where human judgment provides the most value, where AI can function independently, and how tasks should flow between both.

• Oversee the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that enhance business outcomes.

• Formulate measurement frameworks that link channel performance to business outcomes.

• Promote rigorous experimentation across channels, creative materials, offers, and funnel experiences.

• Convert data into clear recommendations and actionable growth initiatives.

• Collaborate with our BI and data teams to enhance visibility into performance and attribution.

⛳️ Requirements

• Proven track record in growth leadership, with over 5 years of experience overseeing performance marketing, growth marketing, or paid acquisition programs, while being accountable for business outcomes.

• Extensive channel expertise, demonstrating a profound understanding of digital acquisition channels and the key drivers of sustainable growth.

• A history of successful scaling, showcasing the ability to develop and implement growth strategies based on experimentation, customer insights, and thorough analysis.

• Strong grasp of subscription economics, including member acquisition, retention, customer lifetime value, and the financial aspects of a subscription business.

• Proficient in data analysis, capable of writing SQL queries and engaging directly with data rather than relying on BI tickets. You can design and interpret incrementality tests (geo holdouts, lift studies) and understand the nuances between channels driving conversions and those merely claiming credit.

• Strong analytical judgment, capable of transforming complex data into clear decisions and actions — discerning which metrics are significant and which are extraneous.

• Operational understanding of AI, with knowledge of how LLMs and AI agents function — recognizing their strengths and limitations — and the ability to translate marketing workflows into clear specifications for engineers, diagnosing issues when output quality declines.

• Ability to define and measure "good," establishing criteria for evaluating the performance of AI-enabled systems and continuously monitoring them to surface quality issues before they become costly.

• Risk and cost management skills, capable of implementing safeguards around systems that incur real expenses, monitoring for deviations and excessive behaviors, and knowing when to intervene or deactivate an agent.

• Strong communication skills when working with technical partners, effectively discussing what can be automated and what cannot, without being overwhelmed or overcommitting.

• Systems-thinking approach, with the capability to design scalable processes, workflows, and operational models.

• Excellent prioritization skills, with a proven track record of identifying opportunities, prioritizing effectively, and making sound decisions in fast-paced environments.

• Creative testing instincts, demonstrating strong creative thinking to brainstorm, develop, and launch innovative tests.

• Experience in managing and nurturing high-performing teams, with accountability for achieving business outcomes.

• Exceptional communication and collaboration abilities across functions.

• A proactive attitude, taking ownership and not waiting for opportunities to be presented.

• A genuine passion for marketing and a relentless pursuit of improvement.

• Bonus: Experience in financial services, fintech, investing, or a similarly data-driven subscription business is highly preferred.

🏝️ Benefits

• Flexible, remote work environment (*see our open states above)

• No formal “vacation policy” (not to be confused with a “No vacation” policy)

• Generous fully-paid parental leave

• $1,000 annually to invest in stocks of your choice

• Extremely low premiums for medical, dental, and vision coverage

• Comprehensive compensation package, including company equity