Growth Specialist

📋 Description

• Become the in-house authority on the logic and algorithms of KURSNET and mein NOW.

• Oversee technical accuracy, keyword density, and the performance of listings.

• Continuously enhance course descriptions, metadata, and categorization within both portals to optimize visibility and convert traffic into qualified leads.

• Conduct in-depth research to identify and map high-intent search terms directly to our course listings.

• Monitor, analyze, and report on the performance of listings across both platforms.

• Expand our reach by managing and enhancing our presence on additional platforms, including WIS (IHK), Kursfinder, and regional portals across all federal states.

• Utilize Edtelligent to manage and synchronize listings across regional portals.

• Collaborate with content and marketing teams to ensure accuracy and keyword richness in all course copy and portal listings.

• Utilize AI-powered tools where applicable to streamline keyword research, listing audits, and content refinement.

⛳️ Requirements

• A minimum of 2 years of hands-on experience in portal management, digital marketing, or a data-driven marketing role.

• While experience with KURSNET and/or mein NOW is not mandatory, it is a significant advantage; familiarity with Edtelligent is also beneficial.

• Native-level proficiency in German is essential for managing German portal backends and comprehending nuanced search intent.

• C1 level English (both written and spoken) is necessary for collaboration with our international team.

• Comfortable working with data: confidently analyze performance data to inform decision-making.

• You perceive platform management as a data-optimization challenge rather than merely a data-entry task.

• You take pride in delivering technically accurate, well-structured, and conversion-optimized listings.

• You are passionate about connecting individuals with opportunities that can significantly impact their lives.

• Eager to enhance your skill set and embrace greater responsibilities as time progresses.

🏝️ Benefits

• 100% remote work within Germany, with the flexibility to work up to 180 days per year outside Germany (within Europe).

• Permanent employment contract offering 30 paid vacation days, plus a half-day off on your birthday.

• Access to the WBS GRUPPE learning catalogue and LinkedIn Learning.

• Team gatherings: meet the team in person at least twice a year at our Berlin headquarters.