Growth Specialist, Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of paid user acquisition for The Dyrt PRO subscription product.

• Oversee paid media performance across both app and web platforms, including budget distribution, campaign execution, and return on investment.

• Manage acquisition volume and efficiency to meet monthly objectives.

• Allocate spending across various platforms, campaigns, and target audiences; amplify successful initiatives and eliminate ineffective ones.

• Create, launch, structure, and maintain campaigns on Google Ads, Meta, Apple Search Ads, TikTok, and additional ad networks.

• Brief, update, and test advertising creative materials.

• Develop and test custom product pages for the App Store, ensuring alignment between ads, store pages, and landing destinations.

• Validate ad-platform reporting against internal analytics data.

• Manage conversion events, deep links, UTM tracking, and pixel integrity.

• Establish success criteria for testing, analyze outcomes, and determine whether to scale, pause, or modify campaigns.

• Produce weekly and monthly acquisition reports.

• Provide recommendations for upcoming campaigns and budget allocations.

• Collaborate with the Growth Manager from Monday to Wednesday on acquisition and app funnel initiatives.

• Set budgets for weekends and hand over tasks on Wednesday.

⛳️ Requirements

• Proven experience managing app install and app event campaigns in Google Ads, Meta, and Apple Search Ads.

• Direct hands-on experience in building and optimizing campaigns within ad platforms, rather than through an agency.

• Experience in allocating and pacing paid budgets in line with volume and efficiency objectives.

• Capability to recommend budget adjustments based on performance analysis.

• Understanding of SKAdNetwork, deep links, custom product pages, store listings, and mobile attribution challenges.

• Skill in reconciling platform-reported outcomes with independent analytics sources.

• Strong written communication skills that are clear and concise.

• A proactive approach with curiosity in utilizing AI and automation for analysis, creative development, and reporting tasks.

• Must be able to work in a U.S. time zone.

• Required to have high-speed internet connectivity.

• Must maintain a professional workspace conducive to clear video conferencing during standard working hours.

• Cover letter and resume submission is mandatory.

🏝️ Benefits

• This is a remote position.

• Enjoy a flexible three-day weekly operating schedule (Monday–Wednesday).

• Be part of a rapidly growing consumer application.

• Work in an inclusive and equal opportunity environment.

• Opportunity to engage with AI and automation tools.