Growth Product Manager – Website & Experimentation

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of the website growth and experimentation strategy, ensuring alignment with pipeline, conversion, and business objectives.

• Collaborate with the Marketing and Engineering teams to create effective landing pages, campaigns, and website experiences.

• Develop and prioritize a backlog of experiments focusing on messaging, conversion pathways, page templates, and critical user journeys.

• Lead A/B testing and optimization efforts to enhance conversion rates, lead quality, and pipeline generation.

• Specify requirements for website enhancements, content management system (CMS) workflows, and platform capabilities.

• Enhance marketing self-service capabilities by creating reusable templates, components, and scalable workflows.

• Work with Analytics to set up tracking requirements, event taxonomy, reporting, and measurement frameworks.

• Maintain a balance between growth opportunities, technical investments, and engineering capacity through effective prioritization.

• Track website performance and identify areas for improvement in speed, usability, and conversion.

• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives yield measurable results.

⛳️ Requirements

• Over 5 years of experience in Growth Product Management, Product Management, Conversion Rate Optimization (CRO), Marketing Technology, or a related field.

• Strong expertise in website optimization, experimentation, customer acquisition, and conversion funnels.

• Proven ability to convert business goals into product specifications, prioritized roadmaps, and measurable results.

• Demonstrated experience in leading A/B testing and experimentation initiatives.

• Excellent cross-functional collaboration skills with both technical and non-technical stakeholders.

• Proficiency in web analytics, experimentation metrics, funnel analysis, and conversion reporting.

• Familiarity with event tracking, attribution, analytics quality assurance, and performance measurement.

• Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar alternatives.

• Background in using experimentation and personalization platforms like Optimizely, Mutiny, Webflow Optimize, or similar tools.

• Knowledge of digital experience analytics tools such as FullStory, Hotjar, or similar is advantageous.

🏝️ Benefits

• Remote-first company

• Diverse and inclusive work environment

• Mentorship opportunities

• Flexible working hours

• Growth opportunities