Growth – Performance Marketer

This is a fully remote position, open to applicants in California.

📋 Description

• Create and execute structured A/B and multivariate tests for paid creatives, landing pages, offers, and funnel stages — complete with defined hypotheses, success metrics, and recorded insights.

• Develop and manage a testing roadmap prioritized by anticipated impact on Customer Acquisition Cost (CAC) and conversion rates.

• Take charge of Meta and Google campaign implementation — including audience strategy, bid management, and budget distribution — while continuously optimizing based on testing outcomes.

• Collaborate with engineering on experiments related to landing pages and funnels — you formulate the hypothesis, they develop the variant, and you analyze the results.

• Oversee the creative testing pipeline — provide briefs for UGC and ad creatives, conduct hook tests, and quickly iterate on elements that enhance thumb-stopping and conversion rates.

• Ensure pixel and attribution accuracy to guarantee reliable test results — including Meta Pixel, custom funnel events, and HubSpot tracking.

• Keep an updated testing log: documenting every test, its hypothesis, results, and subsequent actions.

• Provide weekly reports on CAC, Return on Ad Spend (ROAS), consultation booking rates, and lead quality — accompanied by test-driven analyses for fluctuations.

⛳️ Requirements

• 4–7 years of experience in growth or performance marketing for a direct-to-consumer (DTC) health, wellness, or telehealth brand.

• Proven experience in formal A/B testing [required] — you have designed, executed, and documented structured experiments at scale, rather than merely toggling ad variations.

• Proficient in discussing test design: sample sizing, statistical significance, holdout groups, and strategies to avoid false positives.

• Extensive expertise in Meta — including creative testing, audience strategy, and funnel optimization — with solid experience in Google (search and YouTube).

• Familiarity with health advertising compliance on Meta and Google — you understand the regulations surrounding communication in a controlled health category.

• Direct response focus — you prioritize CAC and payback periods over reach or impressions.

• Comfortable managing a budget and metrics independently without a supporting team.

• Background in an agency setting — hands-on experience with paid campaign management for DTC or health clients [strongly preferred].

🏝️ Benefits

• Performance bonus linked to CAC and patient volume objectives.