Growth Marketing Specialist

📋 Description

• Implement and manage paid media campaigns across designated MEA regions.

• Oversee daily operations of campaigns on both global and MEA-specific performance platforms.

• Establish campaign frameworks, audience targeting, bidding strategies, budgets, and creative rotations.

• Conduct daily monitoring of campaign performance.

• Assist in the optimization of paid media campaigns to align with established goals.

• Aid in budget management and provide recommendations for reallocations.

• Support the development of structured testing roadmaps.

• Coordinate the workflows for performance-related creative materials.

• Collaborate with creative teams, localization experts, and regional stakeholders.

• Analyze the effectiveness of performance creative.

• Maintain thorough documentation for campaigns, testing trackers, and launch schedules.

• Generate regular performance reports and summaries of insights.

• Work alongside analytics, data science, and measurement teams.

• Facilitate coordination with agencies, platform partners, and vendors.

• Stay updated on MEA platform changes and regional media trends.

⛳️ Requirements

• 1-2 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.

• Practical experience in executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.

• Strong skills in campaign operations.

• Working knowledge of paid search, paid social, app acquisition, display advertising, retargeting, and shopping campaigns.

• Ability to evaluate campaign performance and pinpoint actionable optimization opportunities.

• Familiarity with key performance indicators, including CAC, ROAS, LTV, and conversion rate.

• Professional or native-level fluency in English is required.

• Professional or native-level fluency in Arabic or Hebrew is preferred.

🏝️ Benefits

• Employees (and their families) who meet eligibility criteria can participate in medical, dental, vision, and basic life insurance programs.

• Employees have the option to enroll in a 401(k) plan.

• Eligible for Time Off and Paid Sick Leave.

• Paid holidays throughout the year.

• The selected candidate may receive Restricted Stock Units and annual bonuses.