Growth Marketing Optimisation Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Contribute to Everway's go-to-market strategy by leveraging marketing operations, automation, and data-driven decision-making.

• Oversee systems, processes, and insights that empower Marketing and commercial teams to generate pipeline, enhance funnel conversions, and evaluate marketing performance.

• Enhance lead and account scoring models, marketing qualification procedures, and routing automations.

• Examine lead-to-pipeline conversion rates, optimize outbound efforts, identify drop-offs, and eliminate bottlenecks throughout the marketing, sales, and customer lifecycle.

• Assess engagement along the prospect and customer journey, intent signals, and buying committee activity for account-based marketing and regional go-to-market initiatives.

• Create and sustain dashboards and reports detailing global marketing performance and commercial KPIs.

• Maintain and improve marketing attribution models across the funnel, including brand awareness, new business sales, and customer renewals.

• Review budget expenditure and marketing return on investment in collaboration with Marketing and Finance teams.

• Implement and refine automated workflows across the marketing technology ecosystem.

• Track the health of marketing operations processes and enhance data quality, reporting, and automations.

• Collaborate with teams in Marketing, Sales, Customer, Operations, Data, Finance, and IT Systems.

⛳️ Requirements

• Minimum of 3 years' experience in B2B marketing operations, growth marketing, revenue operations, or a related commercially-focused operations role.

• Proven experience in optimizing end-to-end lead lifecycle processes, CRM workflows, and marketing automation.

• Experience in developing and maintaining lead scoring models, marketing attribution, and performance reporting utilizing CRM, analytics, and marketing technologies.

• Strong analytical abilities with a track record of identifying trends, operational enhancements, and actionable insights from data.

• Experience working collaboratively with Marketing, Sales, Operations, and technical teams on cross-functional projects.

• Capability to convey data and systems information clearly to both technical and non-technical stakeholders.

• Familiarity with CRM, marketing automation, and analytics platforms including Salesforce, HubSpot, Marketing Cloud, Google Analytics, Tableau, or similar tools.

• Experience with AI-enabled tools or automation to enhance marketing operations, reporting, or workflow efficiency.

• Professional qualification in marketing, revenue operations, analytics, or a related field (desirable).

• Experience within a B2B SaaS organization (desirable).

• Background in supporting marketing systems and integrations during mergers and acquisitions (desirable).

• Knowledge of SQL for data extraction, manipulation, and analysis (desirable).

• Interest in emerging AI capabilities and marketing technology best practices (desirable).

🏝️ Benefits

• Competitive salary with bonus potential.

• Flexible work arrangements.

• Comprehensive health and wellness benefits.

• Flexible time-off policies.

• Opportunities for career advancement through development programs.

• A collaborative and innovative work culture.

• Drug-Free Workplace.