Growth Marketing Manager, Web – Mobile

📋 Description

• Develop and implement integrated acquisition strategies across both web and app ecosystems.

• Manage performance marketing channels such as Meta, Google (Search, Display, App Campaigns), Programmatic partners, Apple Search Ads, TikTok, Pinterest, and Affiliate networks.

• Create and enhance full-funnel acquisition campaigns aimed at efficiency, scalability, and attracting high-quality subscribers.

• Organize and spearhead continuous experimentation involving: Creative concepts, Audience targeting, Bidding strategies, Landing pages and app store assets, Trial flows, and onboarding experiences.

• Discover and activate new growth opportunities (e.g., influencers, podcast advertising, emerging platforms).

• Oversee KPIs throughout the acquisition funnel: CAC / CPI / CPT, ROAS, Trial start rate, Subscription conversion rate, Retention, and LTV:CAC ratios.

• Collaborate with Data teams to enhance attribution models (web + mobile), ensure precise event tracking, and improve measurement frameworks.

⛳️ Requirements

• 4 - 6+ years of experience in performance marketing or user acquisition in web and/or mobile environments.

• Proven experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel.

• Background in consumer subscription businesses, particularly with trial-based products.

• Deep understanding of subscription economics, LTV modeling, and funnel optimization.

• Experience managing multi-million dollar budgets while optimizing for CAC and ROAS targets.

• Practical experience with A/B testing and experimentation frameworks.

• Strong analytical skills and proficiency in Google Analytics, Looker or similar BI tools, and Excel or Sheets.

• Knowledge of mobile attribution and privacy frameworks, including AppsFlyer, SKAdNetwork, and ATT.

🏝️ Benefits

• Comprehensive health coverage including medical, dental, and vision.

• 401(k) to support your long-term financial goals.

• Company-paid life insurance and disability coverage.

• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.

• Flexible PTO and sick time that we actively encourage you to utilize.

• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.

• A supportive, collaborative team dedicated to developing products that make a meaningful impact for families.