Growth Marketing Manager, Web – CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the website strategy and roadmap, ensuring that Cresta.com evolves in line with the growth of the business and marketing teams.

• Lead the website conversion rate optimization (CRO) strategy by designing and implementing a continuous testing and experimentation program aimed at enhancing conversion rates across critical pages and user journeys, transforming more visitors into MQLs and contributing to the sales pipeline.

• Manage the web intake process and prioritization, handling over 5 new requests weekly from various stakeholders while maintaining a clear and transparent backlog and delivery plan.

• Coordinate project management for internal stakeholders and external partners, collaborating closely with our web agency to define scope, prioritize tasks, ensure quality assurance, and deliver high-quality results.

• Supervise Webflow CMS operations, which includes page construction, updates, quality assurance, publishing workflows, and adherence to governance standards.

• Enhance website quality through improvements in messaging clarity, information architecture, template consistency, and overall user experience.

• Drive website localization initiatives by partnering with the International Marketing Manager to define requirements, manage implementation, and create scalable workflows for multi-language site expansion.

• Develop website performance reporting and insights in collaboration with Marketing Ops to ensure accurate measurement across GA4, Looker dashboards, and downstream systems.

• Actively seek out and assess new tools, technologies, and industry trends to enhance site performance, management, and competitive positioning.

⛳️ Requirements

• A minimum of 5 years of experience in web marketing, website management, or growth roles within B2B SaaS.

• Proven experience managing a marketing website from start to finish, including roadmap development, prioritization, and execution across multiple functions.

• Extensive hands-on experience with enterprise web CMS platforms, covering page builds, updates, quality assurance, and publishing workflows.

• Experience in closely collaborating with and managing external web or design agencies.

• Proficiency in GA4 and Looker or similar business intelligence tools; practical experience with web experimentation and A/B testing to enhance conversion rates.

• Strong project management and organizational skills, capable of handling a high volume of incoming requests while maintaining clarity and prioritization.

• Excellent communication and stakeholder management skills across various functions.

• Exceptional attention to detail and a strong commitment to quality in web experiences and brand presentation.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options to suit you and your family.

• Flexible paid time off (PTO) allowing you to take the time you need when necessary.

• Paid parental leave for all new parents welcoming a new child into their family.

• Retirement savings plan to assist in planning for your future.

• Budget for remote work setup to help you establish a productive home office environment.

• Monthly wellness and communication stipend to keep you connected and balanced.

• In-office meal program and commuter benefits available for onsite employees.