CRO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute a comprehensive CRO operating framework, including the intake process, naming conventions, hypothesis documentation, prioritization metrics, brief templates, QA checklists, and retrospective evaluations.

• Sustain a prioritized and dynamically active testing backlog that remains consistently filled, relevant, and understandable without necessitating meetings.

• Manage the entire test lifecycle from start to finish: ideation, briefing, design, development, QA, launch, analysis, rollout, and documentation.

• Create clear, actionable briefs that empower Design and Development teams to work effectively with minimal back-and-forth communication.

• Convert every successful test into a scalable implementation and document the insights in the Growth playbook.

• Establish a closed-loop integration with paid media and creative, ensuring that signals from advertising inform test hypotheses and that test outcomes continuously influence creative strategy.

• Take responsibility for CVR across all paid media landing pages, funnels, and checkout processes, measured at both the audience and channel levels.

• Enhance the new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation.

• Minimize funnel drop-off at every crucial stage: landing page, PDP, checkout, and confirmation.

• Set and monitor weekly and monthly CVR benchmarks by channel and audience segment.

• Assess every test based on revenue per visitor and contribution margin, rather than conversion rate alone.

• Monitor and report the FOCM impact of all significant experiments with clear accountability.

• Design, test, and refine offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing.

• Collaborate with Paid Media to create channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting.

• Implement a structured reporting routine: weekly test pipeline updates, monthly CRO performance assessments, and quarterly roadmap planning.

• Transform CRO insights into creative briefs, offer suggestions, and UX guidance for Design and Performance Creative.

• Challenge the allure of shiny object syndrome with data-driven insights.

⛳️ Requirements

• 3 to 5+ years of hands-on CRO experience in a direct-to-consumer (DTC) or performance marketing setting.

• Demonstrated ability to establish a CRO program from the ground up, rather than merely taking over an existing one.

• Proficiency in A/B testing platforms such as Intelligems, VWO, Optimizely, or similar tools.

• Comprehensive understanding of the complete acquisition funnel: advertisements, landing pages, offers, and checkout as an interconnected system.

• Strong knowledge of offer architecture, including PPU sequencing, subscription framing, bump mechanics, and AOV drivers.

• Data literacy: understanding statistical significance, designing clean tests, and interpreting results independently of Analytics.

• Ability to produce concise, actionable briefs that enable Design and Development teams to proceed without micromanagement.

• Located in or capable of working within the full overlap of US Eastern or Central time zone hours.

• **Bonus Points**

• Experience with a DTC subscription brand.

• Background in direct-response or performance-focused creative environments.

• Familiarity with the Shopify or headless ecommerce stack.

• Experience with contribution margin modeling.

🏝️ Benefits

• Your efforts directly contribute to driving profitable revenue, rather than vanity metrics.

• Full ownership of the experimentation program from the outset.

• Genuine decision-making authority and a clear mandate to innovate.

• A fast-paced, politics-free culture focused on execution over process.

• An opportunity to create something that scales with a nine-figure brand.

• Make a tangible impact by seeing your ideas tested, scaled, and directly linked to business growth.