Growth Marketing Manager, Paid Channels

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of paid search and emerging bidding-platform channels from start to finish, including Google Ads and ChatGPT Ads.

• Develop campaigns, conduct experiments, manage daily bids and budgets, and optimize for cost-per-subscriber breakeven.

• Oversee seven-figure paid media budgets across both US and international markets.

• Manage the structure of Google Ads and ChatGPT Ads campaigns, including keywords, bids, budgets, negatives, quality scores, geo splits, and device splits.

• Work towards a cost-per-acquisition target and analyze the entire funnel from impression to subscription.

• Execute a continuous testing roadmap that includes bidding strategies, optimization events, ad copy, landing pages, audiences, and geographic targeting.

• Design and analyze geo holdouts, conversion-lift studies, and pause tests to validate incrementality.

• Allocate and reallocate budgets by market and campaign based on performance metrics.

• Establish new bidding platforms and create comprehensive playbooks for emerging channels.

• Generate daily and weekly reports that concentrate on performance drivers.

• Enhance the analytics and reporting infrastructure.

• Collaborate with creative teams, lifecycle, product marketing, and engineering on tracking, attribution, and conversion optimization for landing pages.

⛳️ Requirements

• Minimum of 4 years of experience managing paid search campaigns.

• Proven direct ownership of seven-figure budgets.

• Extensive expertise in Google Ads, including Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, and Google Ads Editor.

• Demonstrated success in running incrementality tests, such as geo holdouts and lift studies, and applying the insights gained.

• Strong understanding of funnel economics, including CAC, LTV, cost-per-acquisition, and payback periods.

• Proficiency in data analysis and SQL, or a willingness to learn SQL.

• Experience with GA4, Mixpanel, or similar analytics tools.

• Capability to independently extract performance metrics.

• Adherence to rigorous experimental methodologies.

• Ability to produce clear and opinionated written reports.

• Experience in subscription, freemium, or consumer SaaS is a plus.

• Background in international or multi-market paid search is an advantage.

• Familiarity with MCP / AI tooling is an added benefit.

• Experience with AI-native ad surfaces or non-Google bidding platforms is a bonus.

• Knowledge of attribution mechanisms, including click IDs, enhanced conversions, and server-side tracking, is a bonus.

🏝️ Benefits

• Competitive salary range of $150K–$200K.

• Equal opportunities for career advancement.

• Commitment to a diverse and inclusive workplace.

• Future contact regarding job opportunities for up to 4 years with consent.