Growth Marketing Manager – MarTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel customer acquisition and revenue enhancement by managing the experimentation roadmap across GFiber’s digital platforms.

• Oversee the entire experimentation process, which includes designing, executing, and analyzing A/B and multivariate tests for ad creatives, landing pages, and conversion forms.

• Evaluate the performance of acquisition tactics utilizing web, app, and media analytics to uncover growth opportunities and provide actionable insights.

• Collaborate with MarTech and Engineering teams on the implementation of tracking and integration of tools.

• Create dashboards and reports to assess the performance of business objectives while communicating findings and strategic recommendations.

• Oversee content updates, change requests, and issue resolution for Contentful and Optimizely.

• Develop systems to proactively spot enhancements and drive future optimizations.

⛳️ Requirements

• Bachelor’s degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience.

• 4 years of experience in Digital/Growth Marketing, including leading A/B testing and optimization initiatives on high-traffic, direct-to-consumer websites and platforms.

• Proficient in A/B testing tools such as Optimizely, Optimize, or Test and Target, along with experiment configuration.

• Skilled in using SQL and Python for data analysis, dashboard development, and constructing data pipelines.

• Experience in defining comprehensive growth strategies and executing large-scale acquisition programs for a B2C product is preferred.

• Capability to communicate technical requirements effectively to both technical and non-technical stakeholders is preferred.

• This role is not eligible for immigration sponsorship.

🏝️ Benefits

• Bonus

• Benefits

• Applicant accommodations and confidential support through the candidate accommodations team