Growth Marketing Manager – Demand Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement comprehensive **B2B demand generation strategies** that align with revenue objectives.

• Design and enhance **full-funnel marketing journeys** (awareness → acquisition → nurture → conversion).

• Create scalable pipeline systems that consistently produce **qualified leads**.

• Utilize **AI tools and marketing technology** to boost campaign effectiveness and operational efficiency.

• Plan and execute **multi-channel campaigns** (LinkedIn, email, paid media, outbound).

• Oversee and refine **LinkedIn performance marketing campaigns**.

• Develop high-converting **lead magnets** (reports, guides, insights).

• Implement **Account-Based Marketing & Sales (ABM/ABMS)** strategies.

• Construct structured **lead nurturing and prospecting campaigns**.

• Collaborate with content teams to transform **thought leadership into demand-generating assets**.

• Work closely with **sales, recruitment, and business development teams**.

• Partner with internal SMEs and external collaborators to execute campaigns.

• Implement and manage **marketing automation workflows**.

• Optimize the use of **CRM and automation platforms**.

• Continuously enhance **landing pages, funnels, and conversion paths**.

• Monitor and report on **pipeline contribution, lead volume, and ROI**.

• Track KPIs such as **CPL, conversion rates, and engagement metrics**.

• Utilize data-driven insights to consistently improve campaign performance.

⛳️ Requirements

• Over 10 years of experience in **B2B demand generation, growth marketing, or digital marketing**.

• Demonstrated success in building **pipeline-generating marketing systems**.

• Strong proficiency in **Account-Based Marketing (ABM/ABMS)**.

• Experience within the **technology, consulting, or professional services industries**.

• Deep comprehension of **B2B buyer journeys and marketing funnels**.

• Practical experience with **CRM and marketing automation tools**.

• Robust analytical and data-driven approach.

• Exceptional collaboration and stakeholder management abilities.

• **Preferred Tools & Platforms**:

• Marketing Automation: **HubSpot, Marketo**.

• CRM Systems: **Salesforce, HubSpot, MS Dynamics, Pipedrive**.

• Analytics & reporting platforms.

🏝️ Benefits

• 💻 Fully Remote: Work from anywhere with international teams.

• 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services.

• 🤝 Peer Community: Connect with high-performing sales professionals in our network.

• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement.

• 💰 Compensation: £699 base.