Growth Marketing Manager, CRO, Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Taking charge of and enhancing Fieldwire’s website experience, optimizing messaging, navigation, and conversion on high-traffic pages.

• Analyzing visitor-to-signup and visitor-to-demo conversion rates to identify friction points and implement data-driven enhancements.

• Developing and expanding lifecycle marketing initiatives including lead nurturing, onboarding, re-engagement, and activation.

• Designing and executing an experimentation framework across website and lifecycle channels.

• Collaborating with the Content Manager to ensure high-value content is effectively disseminated.

• Assisting with digital enhancements for CrewCenter, Fieldwire's sister brand.

• Contributing to international expansion efforts by adapting strategies for key non-English speaking markets.

• Providing regular performance reports on website, funnel, and lifecycle metrics.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, or a related field.

• 3-5 years of experience in digital or growth marketing within a B2B SaaS company, demonstrating ownership of CRO, website, or lifecycle programs.

• Hands-on experience with Marketo or a similar marketing automation platform.

• Familiarity with A/B testing tools and a systematic approach to experimentation.

• Proficiency in analytics platforms such as GA4, Amplitude, Mixpanel, or equivalent.

• Ability to work independently in a dynamic environment where priorities may change frequently.

🏝️ Benefits

• Competitive salary.

• Potential for a corporate bonus of up to 30%.