Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete execution and optimization across various paid channels, including Meta, Google, Apple, Amazon, and emerging platforms.

• Oversee paid search, paid social, display advertising, marketplace promotions, and retargeting initiatives.

• Foster channel diversification while upholding strict CAC and ROAS objectives.

• Routinely experiment with new audiences, creative content, bidding approaches, and ad placements.

• Develop and implement comprehensive campaigns that align with acquisition, activation, and revenue targets.

• Manage budgets across different channels, making adjustments based on performance insights.

• Ensure precise campaign tracking, including the correct UTM structure and governance.

• Administer reporting frameworks to assess CAC, ROAS, LTV, and incremental growth.

⛳️ Requirements

• 5+ years of experience in growth marketing or performance marketing positions.

• Demonstrated responsibility for paid media budgets on platforms such as Meta, Google, Apple Search Ads, Amazon, and others.

• Strong skills in Word, Excel (forecasting, modeling, pivot tables), and PowerPoint for executive-level reporting.

• Familiarity with tools like Rockerbox, Measured, Improvado, AppsFlyer, Looker, GA4, Tableau, or similar BI and Martech solutions.

• Thorough knowledge of UTM parameters, tracking frameworks, attribution models, and performance indicators.

• Experience with ecommerce platforms such as Shopify and Amazon.

• Strong analytical abilities with the capacity to convert data insights into actionable strategies.

• Experience in direct response copy and creative management.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits package.

• Opportunities for professional development.