Growth Marketing Manager

📋 Description

• Lead and enhance onboarding and activation marketing initiatives that promote account growth and strengthen the Twilio brand.

• Create and implement AI-driven, data-informed campaigns that personalize engagement throughout the customer lifecycle.

• Manage and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in-app channels.

• Work alongside campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.

• Identify and activate high-impact lifecycle moments to reveal relevant upsell and promotional opportunities.

• Analyze customer feedback and sentiment to derive insights that guide messaging, timing, and channel experiments.

• Design and conduct experiments to test and improve onboarding and activation strategies.

• Collaborate with the Analytics team to develop data-driven programs utilizing Twilio Segment and other tools.

• Continuously assess performance and leverage insights to refine strategy and enhance expansion results.

⛳️ Requirements

• Over 5 years of experience in growth marketing, focusing on onboarding, cross-selling, upselling, and program management within a SaaS setting.

• Proficient in utilizing AI for executing various stages of the campaign production process.

• Hands-on experience with Marketing Automation tools is crucial; familiarity with Twilio Segment or reverse ETL platforms is an advantage.

• Demonstrated ability to design and implement omnichannel campaigns driven by customer behavior and data signals.

• In-depth understanding of the customer lifecycle and the ability to identify relevant expansion opportunities.

• Preference for candidates with strong skills in crafting persuasive sales copy and utilizing behavioral and psychological principles to enhance engagement and conversion.

• A strong data-driven mindset with a keen interest in analyzing performance metrics, creating pivot tables, and deriving actionable insights.

• Ability to independently analyze data, extract insights, and recommend actions.

• Proficient in managing complex, multi-team projects with precision and clarity.

• Excellent communication and collaboration skills across cross-functional teams.

🏝️ Benefits

• Competitive salary

• Generous paid time off

• Extensive parental and wellness leave

• Healthcare coverage

• Retirement savings program

• Participation in Twilio’s equity and corporate bonus plans