Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Constructing and launching comprehensive webinar funnels from start to finish — including registration, show-up sequences, the offer, and follow-up.

• Creating and delivering quiz funnels that effectively pre-qualify and pre-frame leads prior to sales calls.

• Increasing our call show-up and conversion rates — engaging in the essential, high-impact work that generates revenue.

• Developing our LinkedIn strategy into a substantial channel rather than a secondary consideration.

• Taking charge of and enhancing our book funnel strategy (as our book plays a crucial role in client acquisition).

• Managing and optimizing paid advertisements, organic social media, and book launches.

• Crafting direct-response copy that drives conversions — including emails, landing pages, advertisements, and scripts.

• Proposing your own strategies and justifying them with logic and data.

• You will prioritize effectively to focus on what drives booked calls and revenue.

⛳️ Requirements

• You have experience marketing high-ticket products, coaching, or informational products, understanding the intricacies of funnels, offers, and the psychology of guiding someone to a call.

• You possess hands-on experience with webinars, paid advertising, organic social media, and book launches (or a strong subset, with a willingness to take ownership of the rest).

• You perceive marketing as a blend of art and science.

• You can write compelling content that resonates emotionally, while also analyzing performance metrics to eliminate what isn't effective.

• You are capable of producing direct-response copy that converts. This is a requirement, and we will request samples.

• You are proficient with AI tools and continuously seek innovative ways to utilize them for increased efficiency.

• You view continuous learning and skill enhancement as integral to your role, not an additional task.

• You are familiar with a CRM like HubSpot — you don’t need to be a technical expert, but you can build workflows, comprehend the data, and navigate the back end with confidence.

• You are based in the US, understand American culture, and can effectively represent the interests of a US-based trades-business audience.

🏝️ Benefits

• Remote position, based in the US.

• Work from any location where you perform your best work.

• A role that offers genuine ownership — you will be empowered to manage tasks without micromanagement.

• Access to a marketing engine that is already effective, presenting clear and addressable opportunities for improvement (the ideal scenario to inherit).

• A team that values execution and rewards those who drive results.