Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Drive Annual Recurring Revenue (ARR) through the execution of campaigns aimed at enterprise named accounts and foster product-led growth via Keyfactor’s Test Drive initiative.

• Take ownership of demand generation programs from inception to completion, which includes planning, execution, optimization, and reporting.

• Develop and expand the Product-Led Growth (PLG) strategy and create systematic growth loops to enhance user acquisition, activation, and conversion into the sales pipeline.

• Create and implement multi-channel digital marketing initiatives targeting prospects within the Named Account Model.

• Collaborate with Field Marketing, Sales Development Representatives (SDRs), and Sales teams to facilitate personalized Account-Based Marketing (ABM) activities for key accounts.

• Conduct daily and weekly performance analyses to generate insights, actionable next steps, and KPI dashboards linked to engagement, funnel metrics, opportunity ARR, and revenue.

• Execute ongoing experiments aimed at enhancing engagement rates, improving pipeline quality, and increasing sales effectiveness.

• Work in conjunction with Performance Marketing, Marketing Operations, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams.

• Implement AI and automation throughout the campaign lifecycle, from ideation and planning to content and creative development, deployment, and optimization.

• Advocate for best practices in AI and automation across the team.

⛳️ Requirements

• 2–4+ years of experience in growth marketing or demand generation.

• Proven track record in managing PLG programs or self-serve trial/freemium initiatives alongside executing enterprise campaigns.

• Practical experience in Enterprise B2B Growth and ABM.

• Proficient in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data.

• High level of data fluency and familiarity with multi-touch attribution models and marketing analytics tools such as Dreamdata and DOMO.

• SQL or Business Intelligence (BI) experience is an advantage.

• Demonstrable use of AI and automation within omnichannel marketing workflows.

• Proficient in HubSpot, Salesforce, and ABM tools.

• Strong project management capabilities with the ability to handle multiple high-priority programs concurrently.

• Previous experience in cybersecurity, SaaS, or enterprise technology is preferred.

🏝️ Benefits

• Second Fridays (a company-wide day off on the second Friday of every month, excluding November and December due to the holiday schedule; subject to change).

• Comprehensive global benefit coverage.

• Paid parental leave.

• Extensive adoption and fertility support.

• Competitive time off policies globally.

• Access to wellbeing resources.

• Wellness allowance.

• Complimentary membership for a mindfulness app.

• Wellness Wednesdays.

• Global Volunteer Day.

• Company matching for non-profit contributions.

• Three volunteer days off.

• Monthly talent development and cross-functional meetings to foster professional growth.

• Regular All Hands meetings followed by team gatherings.