Growth Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and enhance the market understanding of HowGood's Reduction Network.

• Create messaging that directly addresses the challenges and opportunities present in the global food and beverage ecosystem.

• Collaborate with Product Marketing and Communications to ensure consistent messaging for the Reduction Network across all platforms.

• Generate thought leadership content that fosters genuine industry discussions, including white papers, webinars, and event programming that influence industry perspectives on sustainability.

• Uphold a high standard of editorial quality, prioritizing substance over quantity.

• Design and implement campaigns aimed at increasing awareness and engagement within target segments, utilizing digital channels, events, webinars, and HowGood’s software platform.

• Lead the social media strategy for this category, establishing HowGood's voice as a credible and relevant participant in sustainability and food industry dialogues.

• Test, assess, and refine strategies based on performance data.

• Collaborate with Sales and Product Marketing to convert market engagement into pipeline growth through enablement materials, training, pitch development, and clear ROI narratives.

• Identify indicators within our user base that suggest readiness for deeper partnerships and develop conversion campaigns accordingly.

⛳️ Requirements

• 4–6 years of marketing experience with significant expertise in positioning, content strategy, or go-to-market initiatives — preferably in B2B SaaS, sustainability, or the food and agriculture sectors.

• A portfolio showcasing a blend of creative versatility and measurable success.

• Proven experience in executing multichannel campaigns with effective performance tracking.

• Familiarity with Product-Led Sales approaches is a notable advantage.

• Knowledge of the food and beverage industry, sustainability reporting, or climate technology is highly desirable.

🏝️ Benefits

• Competitive benefits package available.