Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance multi-channel demand generation initiatives to increase Marketing Qualified Leads (MQLs), pipeline, and revenue.

• Design and execute strategic marketing plans that align with growth objectives across the Industry Solutions division and its three business units.

• Establish and oversee lead nurturing programs that expedite prospect advancement through the buyer journey.

• Collaborate closely with Product Marketing to convert go-to-market strategies, customer insights, and buyer personas into impactful campaigns.

• Conduct integrated marketing initiatives across various platforms including email, paid media, webinars, events, website, third-party media, and social media.

• Organize campaign assets, messaging, and activation plans in coordination with multiple stakeholders.

• Work alongside external agencies to implement paid media, trade media, digital advertising, and lead generation efforts.

• Collaborate with the Events team to assist in the global planning of trade shows, conferences, webinars, and industry events.

• Manage MQL processes and lead management within the Industry Solutions division.

• Develop and oversee Salesforce campaigns, ensuring precise campaign attribution and reporting.

• Utilize Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows, and segmentation.

• Monitor, analyze, and track key metrics such as MQL generation, lead-to-opportunity conversion, pipeline contribution, and campaign ROI.

• Provide actionable insights and recommendations to relevant stakeholders.

• Establish testing frameworks for ongoing optimization of messaging, channels, and audience targeting.

⛳️ Requirements

• A minimum of 5 years of experience in Growth Marketing, Demand Generation, or Digital Marketing within a B2B context.

• Proficiency in both French and English, with French being either a native language or at full professional proficiency, is essential.

• Demonstrated ability to achieve measurable pipeline growth and lead generation outcomes.

• Practical experience with Salesforce campaign management and reporting.

• Strong background in using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.

• Experience in managing external marketing agencies and paid media initiatives.

• Analytical skills with a background in interpreting campaign and funnel performance data.

• Exceptional project management and stakeholder engagement abilities.

• Experience working within a matrixed, global organization.

• Desirable experience in marketing SaaS, technology, regulatory, data, or digital solutions.

• Experience supporting multiple business units or product portfolios.

• Familiarity with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.

🏝️ Benefits

• Remote-based position

• Occasional travel may be necessary to facilitate business meetings, tradeshows, customer events, and team collaboration activities.