Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete demand generation strategy and implementation, creating and managing integrated campaigns that generate qualified leads and open opportunities for the Commercial team.

• Implement pipeline acceleration initiatives that expedite the movement of opportunities through the sales funnel and enhance conversion rates at each stage.

• Develop and execute account-based marketing (ABM) programs targeting specific accounts in collaboration with Sales, orchestrating multi-channel strategies that engage and convert key hospitals and health systems.

• Strategically plan, create, and implement multi-channel campaigns, including webinars, events, emails, paid advertising, and content programs that foster measurable awareness and demand.

• Manage lead handling, scoring, routing, and attribution, while upholding a reporting framework that connects campaigns to pipeline, opportunities, and marketing-influenced revenue.

• Continuously assess funnel performance, conversion rates, and return on marketing investment to guide future investment decisions.

• Oversee the marketing automation platform and its integration with Salesforce, ensuring data integrity, consistent lead flow, and accurate reporting throughout the funnel.

• Collaborate closely with Sales to achieve mutual pipeline objectives, establish service-level agreements for lead follow-up, and maintain feedback loops that ensure precise targeting, messaging, and handoffs.

• Work in partnership with Product and Customer Success to align campaigns with product launches, expansion efforts, and the evolving needs of customers in the market.

⛳️ Requirements

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.

• Proven success in generating qualified pipeline and marketing-influenced revenue to support an enterprise sales organization.

• Exceptional analytical and reporting capabilities, with a strong comfort level in managing metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign effectiveness, and return on marketing investment.

• Practical knowledge of CRM software and Marketing Automation (preferably Salesforce and Pardot), including lead management and attribution.

• Ability to think strategically while remaining deeply involved as an individual contributor.

• Experience overseeing 1-3 direct reports is strongly preferred.

• Background in the Healthcare sector is highly preferred, including areas such as Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.

• Proficient in MS Excel (for analyzing spreadsheets and charts) as well as Microsoft PowerPoint.

• Bachelor's degree in Marketing, Business Administration, or a related field is required. (An MBA is preferred).

🏝️ Benefits

• Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000.

• Opportunity for Long-Term Incentives (LTI) – Join our success with equity or long-term incentive plans that grow alongside the company.

• 401(k) Match – Secure your future with our generous matching program designed to help you build long-term financial stability.

• Work-from-Home Flexibility – Experience the freedom to work where you are most productive with a supportive hybrid (Chicago) or remote arrangement (National).

• Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off that suits your needs.

• Parental Leave – Take the time you need to bond and care for your expanding family with fully paid parental leave options.

• Comprehensive Medical and Dental Benefits – Take care of your health and well-being with premium plans available for you and your family.

• Brand-New Pro-Level Laptop – Get equipped with top-tier tools and technology to ensure your success from day one.

• Annual Education Budget – Enhance your skills and knowledge with dedicated funding for courses, certifications, and learning resources.